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Toyota Tacoma Shifts into High Gear in Blue Beetle

The Toyota Tacoma Appears Alongside Xolo Maridueña, George Lopez and the Entire Cast of the Upcoming Epic Action Adventure Film from Warner Bros. Pictures


PLANO, Texas – WEBWIRE
Toyota created a Blue Beetle-inspired 2024 Tacoma campaign in support of the film partnership.
Toyota created a Blue Beetle-inspired 2024 Tacoma campaign in support of the film partnership.

This summer, the highly anticipated first-ever Blue Beetle film takes audiences on an action-packed journey with Jaime Reyes and the entire Reyes family as he undergoes an incredible transformation to become Blue Beetle.

Toyota is Warner Bros. Pictures’ official automotive partner in the feature film, in theaters August 18, 2023. The film, marking the DC Super Hero’s first time on the big screen, is directed by Ángel Manuel Soto, and stars Xolo Maridueña in the title role as well as his alter ego, Jaime Reyes.

The story follows recent college grad Jaime Reyes, who returns home full of aspirations for his future only to find that home is not quite as he left it. When fate intervenes, Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab. When the Scarab suddenly bonds to Jaime, he’s bestowed with an incredible suit of armor capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes Blue Beetle.

A Tacoma appears throughout the film as the Reyes’ beloved family vehicle, referred to as the “Taco” – the pride and joy of Jaime’s Uncle Rudy. With its rugged capability, the Tacoma joins the exhilarating escapade with a starring role in the new film. Additionally, the all-new 2024 Tacoma also makes a special cameo.

“We can’t wait for viewers to see the unstoppable Tacoma in theaters with Blue Beetle,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The Tacoma was the perfect co-star for the thrilling, action-packed adventure marking the DC Super Hero’s first time on the big screen.”

Additionally, Toyota created a Blue Beetle-inspired 2024 Tacoma campaign in support of the film partnership. In the spot featuring Blue Beetle star Xolo Maridueña, a lively discussion about the Tacoma vs. Blue Beetle’s powerful and heroic capabilities ensues until a resolution is determined – the two icons should simply team up!

“We were thrilled when the Blue Beetle filmmakers opted to include a true ‘role’ for the Tacoma in the film, one that allows the ‘Taco’ to drive the action alongside our stars,” said Louise Soper, Senior Vice President, Global Brand Partnerships, Warner Bros. Pictures. “Toyota is an iconic global brand and a terrific partner, and together we are eager to deliver the action to audiences everywhere when the film debuts in theaters.”

Be sure to check out the film available only in theaters beginning August 18, 2023. For more information, please visit – https://www.bluebeetlemovie.net/.

About Blue Beetle

From Warner Bros. Pictures comes the feature film Blue Beetle, marking the DC Super Hero’s first time on the big screen.  The film, directed by Ángel Manuel Soto, stars Xolo Maridueña in the title role as well as his alter ego, Jaime Reyes. Recent college grad Jaime Reyes returns home full of aspirations for his future, only to find that home is not quite as he left it. As he searches to find his purpose in the world, fate intervenes when Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab. When the Scarab suddenly chooses Jaime to be its symbiotic host, he is bestowed with an incredible suit of armor capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes the Super Hero BLUE BEETLE. Soto directed from a screenplay by Gareth Dunnet-Alcocer, based on characters from DC.  John Rickard and Zev Foreman are producing, with Walter Hamada, Galen Vaisman and Garrett Grant serving as executive producers.

A Warner Bros. Pictures Presentation, a Safran Company Production, Blue Beetle soars into theaters only internationally beginning August 2023 and in North America August 18, 2023.  It will be distributed worldwide by Warner Bros. Pictures.

VIDEO: 2024 Toyota Tacoma + Blue Beetle: “The Neighborhood” | Toyota

About Warner Bros. Motion Picture Group

Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.


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