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Discovery to decision to do: Pinterest’s ‘Unboring My Boardroom’


There are more than 88,000 advertising and media agencies in the U.S., each with a whole lot of conference rooms. But some of these conference rooms are long overdue for a refresh: Enter Pinterest, a place to discover new ideas, decide what to do and then take action.

To uplevel inspiring spaces among some of the most creative people in the world, and get people excited about what’s happening at the office, Pinterest invited top creative agencies McCann NY, JOAN Creative and Mojo Supermarket to design and build the conference room of their dreams using Pinterest. 

From discovering ideas, to collaborating on boards, to bringing the conference rooms to life, Unboring My Boardroom helped these agencies manifest their visions for the ultimate creative oasis. With themes including Trippy Jungle Retro Futurism, Postapocalyptic Time Machine Stuck in 1976 and Big Apple Boardroom: 3rd on 23rd, participants were able to find the exact ideas and items they were envisioning on Pinterest and see those realized when the space was complete.

“Whether it’s a conference room, a weeknight meal routine, or a new look to try, Pinterest gives people the ability to unboring anything,” said Stacy Malone, head of global business marketing at Pinterest. “It was a privilege to work with the most creative people in the industry and see that Pinterest can help make an idea real, from discovering, to deciding, to doing. So bring on those magic mirrors, emergency pizza buttons and giant cat heads! With Pinterest, it’s possible.” 

Mo Said, Mojo Supermarket, Founder & CEO

“Only on Pinterest could you seamlessly go from manifesting a wild concept on a board to seeing it in real life. The physical manifestation of the board reflects so many of the different ideas that we actually Pinned, and now it’s my favorite room of all time. Pinterest’s superpower is not just about finding cool ideas, it’s about making them happen in real life.”

Shayne Millington, McCann New York, CCO

“Reimagining our conference room was such a compelling use of Pinterest, not just to find inspiration but then to apply it in real life. This experience opened us up to new creative possibilities, from concept to execution, and we look forward to seeing all of the other ideas that come out of this newly inspired space.”

Jaime Robinson, JOAN Creative, Co-Founder & CCO

“Through this project, we were able to see how fun and actionable the journey on Pinterest can be, from stretching our imagination and discovering new ideas, to deciding on a concept, to actually making it happen. It was incredible to see everything come to life in a beautiful, totally insane way - there are endless possibilities on what can be ‘unboringed’ with Pinterest next.”

To help bring the larger initiative to life, Pinterest partnered with Media.Monks for support with conceptual artists, production design and fabrication in-house. The team also partnered with Director Carlyn Hudson, known for directing dozens of sketches for College Humor and Funny or Die’s branded division and is currently adapting a queer YA book for Netflix. Photography was led by Winnie Au, renowned for her work with Vanity Fair UK, Harper’s Bazaar Japan and Elle Decor among others and her signature celebrity portraits for luminaries ranging from Billy Porter to Jon Batiste.

Check out more about how to unboring your ad strategy here.

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