Teads Celebrates Best-in-Class Creative Campaigns in Digital Advertising at Creative Awards Grand Prix in Cannes

Teads, the global media platform, celebrated the winners of its Creative Awards at its third Season Grand Prix Awards Gala, honoring outstanding creative campaigns in digital advertising across six verticals, at Cannes Lions International Festival of Creativity 2023.

Leveraging Teads Studio capabilities to scale creatives, capture user attention and drive outcomes, honorees were selected among Consumer Health Care, Consumer Packaged Goods, Automotive, Beauty/Luxury, Beverages, and Technology in key categories including Best Video, Best Display, and Best Atelier (workshops in which creatives are optimized for a full funnel campaign). After a year-long selection process, Teads’ Grand Prix Awards is the culmination showcase of exceptional creativity and innovation found in the digital space, featuring winning submissions from thousands of entries across North America, Latin America, EMEA and APAC.

The winners, chosen from this year’s impressive lineup of finalists, are:

BEST DISPLAY

• Gold: Nissan Ariya
• Silver: Heineken Silver
• Bronze: Philadelphia Cream Cheese

BEST VIDEO

• Gold: Adidas
• Silver: AB InBev Corona
• Bronze: Ford Ranger Raptor

BEST ATELIER

• Gold: Audi Q8
• Silver: Kraft Heinz Ketchup
• Bronze: Pernod Ricard Malfy Gin

Bertrand Cocallemen, Global Creative VP at Teads said: “By bridging the gap between insights and creativity, we at Teads firmly believe that creativity is the primary driver of media effectiveness and work with brands to unlock the potential for remarkable outcomes. Establishing a symbiotic relationship where insights inform and inspire creative endeavors, with creativity breathing life into data-driven strategies, allows us to leverage the power of both disciplines. We’d like to congratulate the Grand Prix Award winners as well as all of the finalists, and are honored to have collaborated with these brands and jurors around content that has left a lasting impact on mobile platforms.”

The Grand Prix Awards jury included Emily Ketchen, Global VP & CMO at Lenovo’s Intelligent Devices Group and International Markets; Jess Vultaggio, Vice President, Brands & Creativity at Kraft Heinz; and Jean Freeman, CEO at Zambezi. These esteemed jurors were among 26 cross-vertical executive jurors who collaborated with Teads throughout the year-long selection process.

Emily Ketchen said: “This year’s winners each exemplified the best of the best in harnessing data-driven insights, focusing on simplicity of idea, and showing great use of digital marketing to create personalized experiences that forge deeper customer connections in an ever-changing environment. Hats off to all the winning creative campaigns that masterfully tapped into both the science and art of great digital marketing.”

Connecting through creativity, The Grand Prix Awards Gala showcased a captivating panel discussion centered around the intersection of attention and creative effectiveness for driving business outcomes. The discussion delved into crucial topics such as the pivotal role of creativity in fueling effectiveness, the influence of attention on creative development and media strategy, and the transformative impact of AI on creativity.

Teads’ data-driven approach fosters convergence between insights and creativity to bridge the diverse media and creatives involved on a campaign. Leveraging its framework, Teads strategically selects the most effective formats to maximize ad recall and brand linkage among other relevant marketing KPIs, optimizing a campaign’s overall impact. Furthermore, Teads combines findings with careful ad placement, paving the way for impactful advertising experiences.