TBWA\Norway Acquires the Legendary Scandinavian Design Group: A New TBWA\Nordic Chapter Coming From Norway

TBWA\Norway has acquired the pioneering Scandinavian Design Group (SDG), creating a robust synergy where SDG and TBWA join forces for a wider service offering to all clients.

Tracing its roots back to 1987, SDG championed strategic design when commercial graphic design was nascent. Throughout its 36-year journey, SDG developed powerful tools to support brands in creating profound connections with their audience and assisting ambitious leaders in achieving their business goals. From helping domestic internationals to small niche brands, SDG’s multidisciplinary approach has navigated clients through all imaginable transitions.

TBWA\Norway is an affiliate partner in the TBWA\Nordic collective, where TBWA agencies in Finland, Sweden, Denmark, Norway and Iceland work closely together. TBWA has cemented its reputation as a global powerhouse in the advertising industry, relentlessly driving innovative and disruptive advertising strategies.

Unifying these two entities aims to capitalise on their strengths, offering clients comprehensive design and advertising solutions. The joint agency will have a great set of creative minds working together. It will also draw upon the digital prowess of TBWA’s Nordic collective of 300 professionals, The Engine Nordic, adding a fresh and technologically advanced dimension to its service portfolio.

Nicolay Jernberg, COO of TBWA Norway, commented: “The acquisition of SDG represents a defining moment in our journey. By combining TBWA’s disruptive advertising with SDG’s pioneering design approach, we are poised to set new industry benchmarks.”

Valgeir Magnusson, CEO of TBWA\Norway, added: “This move marks a beautiful convergence of two rich histories. We firmly believe that SDG’s unparalleled design expertise and TBWA’s globally recognised advertising capacity, complemented by The Engine Nordic’s digital competence, will lead to unmatched service for our clients. We want to build on SDG’s heritage in Scandinavia and complement it with the heritage of TBWA worldwide.”

Nick Bilmes, Strategy Director at SDG, remarked: “The move generates a powerful synergy that is invigorating and motivating. Combining our organisations’ rich history, SDG´s strong approach to branding and design, TBWA´s communication creativity and The Engine Nordic’s innovative digital know-how promises an exciting future.”

There is a mutual belief in the positive impact of creativity and design on brands and businesses globally. Through the years, the agencies have worked with a diverse range of clients, such as HEAD, RevOcean, Vipps, Innovasjon Norge, Sparebank1, Nestlé, Zaptec, Schibsted, Aneo, Norwegian Property, Norges Bank, Norsk Helsenett, Amerikalinjen, Entur, Provocativo, Dominos, The Viking Planet, Oscar Sylte, Grans and Aass, among others.

“We have an unwavering commitment to inspiring transformation through design and creativity; the disruption has started,” comments Nicolay Jernberg.

SDG has been under the ownership of I&F Holding AB for the past seven years., which has made a strategic decision for the future development of SDG. After thorough negotiations, it has been concluded that TBWA\Norway is the best fit for SDG’s growth, allowing I&F Holding AB to concentrate on its core business in other Nordic markets.

About TBWA\Norway:
TBWA\Norway is a prominent advertising agency and affiliate partner within the TBWA\Nordic cooperation. With a focus on digital innovation and disruptive advertising strategies, TBWA\Norway plays a vital role within the network.

About Scandinavian Design Group (SDG):
Scandinavian Design Group is a renowned agency with a rich history from 1987. Their expertise in strategic design has empowered brands to forge strong connections with their target audiences, and their multidisciplinary approach has successfully guided clients through various transitions.

Contact Information

Valgeir Magnusson

CEO

TBWA\Norway

Contact via E-mail