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Becoming a lifestyle brand: 1664ís refreshed visual identity


1664 is proud to unveil a refreshed brand identity across its portfolio which continues to elevate the brand image and build on its global success.

While the iconic blue bottle remains untouched, the primary packaging now features a more contemporary iteration of the brandís cocarde, variant styling, and a bold yet elegant new bespoke typeface, all printed on premium matte label paper.

Still undeniably French, the refreshed brand identity has been designed to feel modern, easily recognizable and continue to build premium perceptions.

ď1664 Blanc is a leading super premium brand in Carlsberg Groupís portfolio, showing confident growth across our key regions. This refreshed visual identity is an important step towards achieving the brand vision and will boost 1664ís growth as they expand into new markets,Ē says Andrew Khan, VP Marketing Global Premium & Beyond Beer.

Leveraging the global communication platform ďGood Taste with a TwistĒ and delivering the immersive experience through different touchpoints, 1664 Blanc stretches what a beer brand can represent, expressed through premium accessibility.

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