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Direct Travel recommits to innovative multi-year agreement with Sabre


Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a new multi-year agreement with Direct Travel. Direct Travel is a long-standing Sabre customer and utilizes its full suite of agency offerings, including Sabre Red 360 and Agency Managed Commission. Direct Travel also worked with Sabre to develop Red Apps within the Sabre Red 360 product to improve efficiencies.

Direct Travel CFO, John Coffman says, “We have a long-standing partnership with Sabre, built on mutual collaboration and trust. Our relationship with Sabre is key to our success and projected growth for years to come. Sabre helps us address many aspects of our business – driving revenue, reducing costs, and improving our efficiency.”

Sabre’s technology strategy makes it easier for agency staff to find content and customize offers that travelers expect. Coffman adds, “In an industry where it’s common for clients to feel like just another number, personalization is our true differentiator.” This new agreement enables Direct Travel to complement services for customers worldwide, drive efficiencies and support economic growth by leveraging Direct Travel proprietary technologies along with Sabre’s travel marketplace.

“Direct Travel is one of the most respected TMCs in North America and around the world, providing corporate travel, meetings and events, and leisure services,” says Andy Finkelstein, senior vice president of agency sales for Sabre Travel Solutions. “Our work together allows Direct Travel to service their customers with confidence knowing Sabre continues to deliver the content they need in such a complex environment. We are excited to serve as their strategic technology partner where they will continue to have full access to Sabre’s leading technology and broad travel content.” 

Direct Travel has access to Sabre’s marketplace of more than 400 airlines, 1.6 million lodging options, and hundreds of tour operators, rail, car rental and cruise providers, to sell customized travel packages from suppliers around the world.


About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit

About Direct Travel, Inc.
Direct Travel is a leading provider of corporate travel management services. The company has been providing travel management for over 40 years, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings. Direct Travel has offices in over 70 locations across North America and the UK and is currently ranked 11th on Travel Weekly’s Power List. For more information, visit


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