Macy’s Media Network Brings Highly Engaged Shopper Audiences to Digital Advertising via The Trade Desk

Macy’s, Inc. today announced a partnership with global advertising technology leader The Trade Desk that will bring highly engaged customers from its Macy’s and Bloomingdale’s brands via its in-house media publisher Macy’s Media Network (MMN) to advertisers for off-site digital media plans. This marks the first time that MMN has coordinated an audience partnership with a demand-side platform, and its audiences will be available on The Trade Desk for all advertisers, including brands whose products are sold at Macy’s and Bloomingdale’s.

Macy’s Media Network can provide advertisers with exposure to 42.7 million active shoppers at Macy’s and 4.1 million at Bloomingdale’s. According to SimilarWeb, macys.com is the No. 1 visited fashion and apparel site in the U.S. Combined with The Trade Desk’s reach of more than 100 million households and premium inventory from leading publishers including streaming TV, this partnership creates an unparalleled ability for advertisers to effectively connect with consumers across a wide array of digital media.

“Macy’s, Inc’s globally recognized brands – Macy’s and Bloomingdale’s – have been built on a foundation of strong consumer relationships that create life-long loyalty,” said Melanie Zimmermann, vice president of Macy’s Media Network. “By working with The Trade Desk, we are empowering advertisers to optimize their media campaigns with a highly desirable and engaged audience set. We are excited to partner with the world’s leading advertisers to make their media matter.”

Macy’s Media Network represents the first national apparel retailer in The Trade Desk’s retail audience offering.

“Macy’s, Inc. is among the world’s renowned retailers with iconic brands like Macy’s and Bloomingdale’s. And giving all advertisers the opportunity to layer on shopper and purchase insights from these retailers will help inform their media buys,” said Ben Sylvan, GM of Data Partnerships, The Trade Desk. “This partnership enables brands to buy tailored ads across the open internet, including connected TV, and drive efficiency to make the most of their advertising investments.”

To learn more, please visit macysmedianetwork.com or thetradedesk.com.

About The Trade Desk

The Trade Desk^™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

About Macy’s, Inc.

At Macy’s, Inc., we are a trusted source for quality brands at great values from off-price to luxury. Across our iconic nameplates, including Macy’s, Bloomingdale’s and Bluemercury, we help our customers express their unique style and celebrate special moments, big and small. Headquartered in New York City, we operate one of retail’s largest e-commerce businesses integrated with a nationwide footprint to deliver the most convenient and seamless shopping experience. Our purpose is to create a brighter future with bold representation—so we can realize the full potential of every one of us. For more information, visit macysinc.com.