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Cisco Canada Launches First BlueCasting Campaign in Canada at Pearson Terminal One


Cisco® Canada, Clear Channel Outdoor Canada and BlueCasting Canada announced today the launch of the first BluetoothTM enabled marketing campaign in Canada at Pearson International Airport Terminal One in Toronto. Backlit posters fitted with BlueCastingTM technology are delivering video downloads courtesy of Cisco Canada to mobile phones and other handheld devices.

Cisco Canada is Clear Channel’s first client to utilize this new technology with a series of three executions created by Cisco’s advertising agency OgilvyOne. The campaign continues the human network story from Cisco and each execution is supported with backlit signage creative and corresponding BlueCasting video clip. The three poster locations at Pearson can be found in the RapidAir and Long Haul domestic departures and in the domestic Luggage Claim area.

“BlueCasting presents a terrific opportunity to engage people with the Cisco brand,” said Willa Black, director of corporate marketing at Cisco Canada. “We’re very pleased to work with Clear Channel and BlueCasting Canada on this campaign in what is a first for Pearson International.”

Bill Brooks, Managing Partner, BlueCasting Canada, commented, “This is a great way to deliver content to the marketer’s target group. It allows them to take away the message which could include special offers, coupons or a valuable piece of information from the advertisers.”

Clear Channel Outdoor is one of Canada’s leading out-of-home advertising companies with thousands of locations in multiple markets across Canada.

BlueCasting Canada, a division of Big Board Marketing Inc., with offices in Vancouver and Toronto, is the exclusive licensed BlueCasting agent for Filter UK in Canada.


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