Stein Ias’ Chairman Tom Stein Announced as Cannes Creative B2B Lions Jury President

Stein IAS’ Chairman and Chief Client Growth Officer, Tom Stein, has been named Creative B2B Lions Jury President for the 70th Cannes Lions International Festival of Creativity.

The Festival has championed creative excellence for decades, and provides the definitive benchmark for creativity that drives progress, globally. The announcement marks a proud moment for Stein IAS and Tom, who will lead the jury that awards the very best work in B2B.

Speaking about the announcement, Tom said: “To recognize and reward brands’ and agencies’ amazing creative work is a great honor for both me and Stein IAS. Creativity in B2B is on a clear upward trajectory, and Stein IAS has been integral to this movement.

“B2B brands are continuously becoming more and more creative – and creatively effective – to growth. As an agency, we note that the most-awarded entries are delivering on “the five Cs”: Commercial impact, craft, commitment, clarity and change.

Long an advocate for B2B creativity, Tom was a significant influence in the decision by Cannes Lions to launch a Creative B2B Lions at the 2022 Festival and served on the inaugural B2B Lions jury.

Speaking about the Jury Presidents, Simon Cook, CEO, LIONS, said: “These individuals represent the rich spread of exceptional talent from across the full spectrum of the creative industry. The Cannes Lions Jury Presidents play an essential role in upholding the integrity of the Lions as well as setting the creative benchmark for the global industry. We thank them for their unique perspectives, expertise, and experience for the leadership they will bring to the very important task ahead of them.”

Cannes Lions takes place June 19-23 and will provide an annual forum for the global industry to address the most pressing issues that they and the world are facing today.

Further information on this year’s Jury Presidents, as well as the Festival, the Lions Awards and LIONS Membership can be found at www.canneslions.com.

Learn more about Stein IAS by visiting www.steinias.com.