Burberry reveals its Year of the Rabbit 2023 campaign

Burberry reveals its Year of the Rabbit 2023 campaign building upon the brand’s spirit of adventure, a celebration of taking a leap into the unknown.

The campaign stars actors Qi Xi, Shi Pengyuan and sportswoman Zhao Lina and is captured by video director Zika Liu and photographer Sky. In a triptych of films, each individual is on a journey through open spaces offering the chance for a new perspective: the opportunity to experience the extraordinary to find confidence, passion and creativity.

Inspired by the Year of the Rabbit, the exclusive collection features the Thomas Burberry Monogram playfully reimagined with rabbit ears. This is adorned on womenswear, menswear and childrenswear, the signature Lola bag, accessories, cashmere and silk scarves.

The rabbit is a key motif running throughout the collection, including cartoon-inspired iterations: some positioned back-to-back so that the ears meet to form a heart shape whilst others sit atop the Burberry logo.

Click here for the campaign video.

NOTES TO EDITORS

THE FILM

For the Year of the Rabbit, Burberry invites you to explore the sentiment of taking a leap into the unknown through a triptych of films featuring:

A young man travelling from day to night discovering a newfound energy, he is lifted with confidence and dares to try something new with every leap.

A young dance who finds the true joy of her love for dance, leaping to surpass herself.

A young woman finds herself in an unexpected place in nature, returning home from a separate pathway unfolds until she finally arrives at the real home that her heart desires. 

THE CREATIVE TEAM

• Video Director: Zika Liu
• Photographer: Sky
• Talent: Qi Xi, Zhao Lina, Shi Pengyuan

ABOUT BURBERRY

• Burberry is a British luxury brand headquartered in London, UK
• Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
• BURBERRY, the Equestrian Knight Device, the Burberry Check and the Thomas Burberry Monogram and Print are trademarks belonging to Burberry.
• For more news: www.burberryplc.com 
• For more information on Burberry’s approach to responsibility: https://www.burberryplc.com/en/responsibility/approach-to-responsibility.html