NPC Karen wants to speak to the manager

Danish premium audio brand EPOS recently rolled out the launch of its campaign movie presenting the newly introduced scientific approach to brain health and better gaming audio; EPOS BrainAdapt^TM.

Supported by recent research studies and based around the promise of better conditions for your brain leading to better communication, faster reaction times and better in-game decision making, the campaign movie presents EPOS BrainAdapt™, a group of pioneering technologies that work together to improve cognitive performance, in a fun, different and cinematic package drawing inspiration from the world of gaming while tapping into pop culture elements, including the popular “Karen” reference.

The concept is created in close collaboration between EPOS and &Co. / NoA, Campaign Global Creative Agency of the Year.

On the creative idea behind the campaign, Art Director Jeppe Hansen from &Co. /NoA explains:

“Gamers optimize on everything that can give them an advantage. EPOS BrainAdaptTM is really about fine tuning your gaming experience and giving you the edge over your opponents, including those controlled by the computer. As with everything else that enhances the performance of human gamers, it’s the mobs and the creeps that get hit the hardest. We therefore wanted to find a representative for the *NPC community and hear what they have to say about EPOS BrainAdapt.”
 

On directing the film, award winning Danish director Bertil Vorre says:
“As someone who’s worked in the videogame industry (and, naturally, spent a lot of time playing videogames too), this project was an absolute joy to work on. I’m a particular fan of character design for games, so it was a lot of fun figuring out what the “Karen” stereotype would look like in the script’s “NPC stepping out into the real world” scenario. Poor Karen has been through a lot in her life, getting killed over and over again by thoughtless gamers. I felt like she needed that extra drop of built-up frustration, which we managed to show with crazy makeup, visual effects, and a twist of absurd comedy.”

EPOS’ Director of Brand Management and Global Gaming Marketing, Maja Frølunde Sand-Grimnitz, adds:

“We are very excited to bring our audio expertise and gaming passion to the community, even though we are aware that it can be a highly technical subject to convey in today’s media landscape with only few seconds to capture the audience’s attention. We hope that the movie will stand out and make our community intrigued and curious to know more. In the end, the ultimate goal for EPOS is to help facilitate and engage in a dialogue around how audio can elevate the gaming experience.”

Watch the full movie and learn more about EPOS BrainAdapt™ here: https://www.eposaudio.com/en/dk/gaming/epos-brainadapt

*Non-playable character

&Co. / NoA is a creative agency in the heart of Copenhagen that believes creativity is the fastest way to grow businesses, change hearts and transform society. Through the combination of strategy, creativity, unselfish collaboration, and brave clients we’ve created work that’s traveled the world. It’s gotten people to wear bike helmets, vote at the EU election, try liquorice even though they hate it, rethink logistics or reflect on what’s truly Scandinavian. Work that…well…works really really well. It creates change, visible results, growth and has been accoladed every major award including Epica Agency of the Year in 2021 and Campaign Global Creative Agency of the Year in 2022.

EPOS designs, manufactures, and sells high-end audio and video solutions for gamers and business professionals around the world.

Based on decades of psychoacoustic research, EPOS designs audio gaming solutions with unique algorithms and acoustics that provide the best conditions for the brain, enabling gamers to react faster, communicate better and experience full immersion.

Owned by the world-leading hearing healthcare and audio technology group, Demant, and with headquarters in Copenhagen, Denmark, EPOS builds on more than 115 years’ audio expertise and operates in a global market with offices and partners in more than 60 countries.

Find more information at www.eposaudio.com

Credit list:

EPOS
Maja Frølunde Sand-Grimnitz - Director of Brand Management and Global Gaming Marketing
Dennis Lund Nielsen - Campaign & Content Manager, Global Marketing, Gaming
Mikkel Holm - Lead, Graphic Designer, Global Marketing, Gaming

&Co. /NoA
Creative: Stefan Sahl / Jeppe Hansen
Account Manager: Christoffer Reimer Petri / Anne Sophie Vendal
Account Director: Sarah Gandil / Thomas Christenson

In-house Producer: Nye Bille

New-land
Executive Producer: Sara Samsøe
Producer: Gareth Warland
Director: Bertil Vorre
Director of photography: Martin Munch
Make-up & prosthetics: Per Kapper
Editing: Freddie Smith
Grade: Jean Clement-Soret, (Company 3)