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Weight Loss Markets In Top U.S. States

New Reports

John LaRosa, Research Director
John LaRosa, Research Director

Revenues can vary from state to state and county to county."

December 5, 2022 - Marketdata LLC, a leading market research firm tracking the weight loss market since 1989, has just released four new reports: “The U.S. Weight Loss Market In California”, “Florida”, “Texas”, and “New York”. These reports provide a rare deep dive into the operations of weight loss centers and medical diet programs at the state level.

Each report contains the following:

* Overview of the total U.S. weight loss market and major developments from 2019 to 2022, for all 10 market segments, including the effects of the pandemic
* state dieter demographics
* $ size of the state market in 2019, 2021 and 2025 forecast (based on receipts of commercial diet centers, bariatrician programs, known medical franchises operating in the state, meal replacements and OTC diet pills sales)
* key metrics snapshot of all U.S. commercial diet centers from 2002-2017
* key metrics by the largest counties in the state (no. of establishments, estd. receipts, avg. receipts per establishment, no. of employees)
* state weight loss counselor salaries
* sample income statement of a retail diet center
* estimate of bariatrician program revenues in the state
* profiles of leading medical weight loss franchises in the state
* state share of the meal replacements and retail diet pills market

“Weight loss industry data at the national level is hard to obtain and analyze. At the STATE level, it’s even more challenging. Within the state, there are significant differences from county to county”, according to Research Director, John LaRosa

Major Findings:

* California, Texas, Florida and New York represent the largest weight loss markets in the United States – together estimated to capture 36% of the national market.

* Annual revenues per diet center can vary significantly within a state. For example, centers in Florida counties can generate from $307,000 per year to $971,000.

* The pandemic had a major impact on commercial weight loss center revenues in 2020. Receipts nationwide fell 11.2% from $1.78 billion to $1.58 billion, and the average receipts per diet center fell 9.1% from $597,000 in 2017 to $542,768 in 2020.

* California is estimated to have 9.7 million dieters.

* A state’s share of the weight loss market changes over time, depending on population growth (or lack of it), and the share of adults that are obese. Texas has the highest obesity rate of the four key states and its diet centers are forecast to grow faster in the coming years.

About The Reports
“The Weight Loss Market In: California, Texas, Florida, New York”, Dec. 2022. Each report is a 26-30-page analysis of these states’ shares of the national weight loss market. Each report’s price is $395 (any 2 for $595, all 4 for $995). The Tables of Contents can be found at: (Studies page). Contact: Marketdata LLC, 7210 Wareham Drive, Tampa, FL 33647, 813-971-8080. John LaRosa is available for interviews.

About Marketdata
Marketdata LLC is a 43-year old, independent market research firm with a specialty tracking the weight loss market since 1989. It publishes a wide variety of reports about service and healthcare sectors, and does consulting, custom research projects, and teleconference calls. Marketdata also operates a free website,, updated daily with the latest weight loss market and competitor news, analyses and a blog by John LaRosa.

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