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Rodale Magazines Named Finalists for Four National Magazine Awards


NEW YORK - Rodale Inc., the authoritative source for trusted content in health and wellness around the world, says that four of its magazine titles - Men’s Health, Best Life, Backpacker and Bicycling - received 2007 National Magazine Award nominations from the American Society of Magazine Editors, the magazine industry’s highest editorial honor. The NMAs honor print and online magazines for editorial excellence, innovation, journalistic enterprise, and visual imagination and vigor. Finalists were chosen by 270 judges from the country’s top print and digital magazines. A total of 1,773 entries were submitted by 334 print and online publications.

“We are extremely gratified to see that the talented editorial teams at Rodale -- from Men’s Health and Best Life to Backpacker and Bicycling -- were recognized by their peers and ASME,” said Steve Murphy, President and CEO of Rodale Inc. "Our editorial teams, working with great writers who share their passion for serving the public interest and the planet, have succeeded in earning not only this recognition, but also the loyalty and trust of millions of readers.”

Men’s Health received a nomination in the Leisure Interests category, which recognizes excellent service journalism about leisure-time pursuits. The piece nominated is titled “Your Perfect Summer” -- a three-part series focused on breakthrough science that can help chart a new path to avoid life’s ruts (by Jim Thornton); a profile on NASCAR star Carl Edwards who keeps his mind alert with a body that responds (also by Jim Thornton); and the secret diet and fitness regimen that has allowed a tribe of Indians in the hills of Mexico to outrun death and disease (by Christopher McDougall).

Best Life received a nomination in the Public Interest category in the title’s inaugural year as a monthly magazine. The nominated story – “Our Oceans Are Turning Into Plastic…Are We?” – by Susan Casey shows just how much of an environmental disaster our plastic waste has created. Casey reports that this trash is causing widespread genetic mutations in marine life and uncovers new scientific studies suggesting that the chemical cocktail that forms the everyday plastics Americans use is disrupting our endocrine systems and contributing to our nation’s obesity epidemic.

Backpacker received a nomination in the Single-Topic Issue category. This category recognizes magazines that have devoted an issue to an in-depth examination of one topic and honors the ambition, comprehensiveness and imagination with which a magazine treats its subject. The issue nominated for Backpacker was the title’s October “Survival Issue,” whose goal was, literally, to save lives. The issue corrected misconceptions about the leading causes of backcountry fatalities, featured survival techniques readers could use in mountain, winter, desert and wetland settings, offered key safety tips and delivered compelling stories ranging from a father-daughter grizzly encounter to a plane crash survival piece. Backpacker’s October issue set a number of newsstand records, most notably that it was the best-selling October issue in the 34-year history of the magazine.

Bicycling received a nomination in the Personal Service category, which recognizes excellence in service journalism that helps improve the quality of readers’ personal lives. The piece nominated was titled “Project Jeremy,” in which Bicycling embraced a newcomer to the sport of cycling and gave him a hands-on makeover to turn him into a “real” cyclist.


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