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Pinterest partners with Warner Music Group and Merlin to expand music experience on platform


Pinners can now add tracks from Ed Sheeran, Silk Sonic, Anitta and other popular artists to Idea Pins

Today, Pinterest announced new partnerships with Warner Music Group (Nasdaq: WMG), Warner Chappell Music, Merlin, and BMG, to bring today’s top artists and music on the platform. Through these new deals, users will now be able to add tracks from Ed Sheeran, Silk Sonic, Anitta, and many more to their Idea Pins. 

This partnership expands Pinterest’s existing royalty-free music library to include licensed popular tracks powered by 7Digital, the leading B2B digital music solutions platform, which will enable the Pinterest community to access a global catalog of music. Additionally, Rumblefish is providing Pinterest with music metadata and license management services. 

Being able to add known and trending songs to Idea Pins will enable creators to engage more deeply and creatively with their audience, unlocking new ways for them to inspire through their content with music expression.

In addition to the new catalog of music and artists, now available on iOS and Android,  Pinterest also rolled out a new music user experience to make it even easier for Pinners and creators to find and add their favorite tracks to Idea Pins. This new experience will give users the ability to search for their desired track by song title, artist, or keyword.

Malik Ducard, Pinterest Chief Content Officer

“Music plays a vital role in elevating storytelling and empowering storytellers, creators and Pinners who inspire the world every day on Pinterest. We are thrilled to partner with Warner Music Group, Warner Chappell Music, Merlin and BMG to bring the latest music tracks to our platform and elevate the content and inspiration created on Pinterest.”

Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG

“The future of media will be founded on music. WMG, including our publishing partners at Warner Chappell, is incredibly excited to partner with Pinterest to help inspire their users to engage, design and imagine. Together, the creative potential for Pinterest audiences will be virtually endless.”

Jeremy Sirota, CEO, Merlin

“This partnership has been a truly collaborative process to visualize how Pinterest creators can make music a more integral part of their experience on the platform. We are excited to make independent music part of Pinterest’s exciting feature. Merlin members are excited to see the content that emerges from it.”

To add music to Idea Pins:

  • Open Idea Pins
  • Click on music icon
  • Search track
  • Add track
  • Record
  • Publish

In addition to adding music tracks to content, users can also tap a suite of existing publishing tools to make inspiring content:

  • Video recording and editing for up to 20 pages of content
  • Voice over recording so creators can add their own personal voice
  • Ghost mode transition tools (perfect for those before-and-afters!)
  • Detail pages for instructions or ingredients
  • Interactive elements like people tagging and stickers
  • Multi-draft save so Creators can publish more ideas
  • Export options to share content beyond Pinterest
  • Topic tagging, a publishing feature that helps connect content to relevant interests

Pinterest continues to find ways to give Pinners and creators the inspiration they need to create a life they love and make content that inspires people to make, try or do something new.

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