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Olson Events Group Provides Expanded Integrated Marketing And Event Services To Southern California-Based Src


Event Marketing and Management Firm Refreshes Company’s Image

LOS ANGELES, June 15, 2005 ─ Olson Events Group Inc., an event marketing and management group, today announced it has signed a contract with Southern California-based SRC to provide event marketing support along with expanded services for Web site development and public relations. As part of the contract, SRC has also commissioned Olson Events Group to design and build a new exhibit booth.

The contract with SRC, a world renowned systems integrator and technology company for enterprise-level business intelligence solutions, was awarded to provide conference consulting services and to help the company enhance and update its industry image. Work is in progress on all phases of the contract.

“We selected Olson Events Group based on its seasoned management and consulting experience for helping companies like ours reinforce customer relationships,” said Olivia Duane-Adams, SRC Co-founder. “We set out to find an events management firm and wound up with the benefit of working with a company who could provide us with a unique blend of professional services to meet more comprehensive needs. Over a very short period of time we’ve been able to accomplish many of our business objectives through one results-oriented firm.”

Olson Events Group has just completed the redesign of the SRC Web site complete with fresh content and copywriting. The site went live on March 1, 2005 and is located at Additional build out stages are forthcoming in the next several months. Furthermore, Olson Events Group has developed SRC’s annual customer conference Web site. The Web site has officially launched and is located within SRC’s corporate Web site under the News & Events navigation.

SRC’s public relations campaign has also been underway. The campaign has been designed to create higher industry awareness and preference for SRC, while supporting the new image under development. A mix of aggressive media relations and the development of new marketing and public relations materials are at the foundation of the campaign.

SRC’s booth production is near completion. The project leverages Olson Events Group’s exhibit booth architectural design expertise. As an exhibit designer, Olson Events Group collaborates with clients for unique, creative custom designs that offer flexibility and investment protection.

About Olson Events Group
Olson Events Group, Inc. is an industry-leading events and conference management group specializing in producing high-profile corporate events, conferences and trade shows for Fortune 500 companies. The company is renowned for its close working relationships with clients, progressive approach and its exceptional attention to details resulting in strikingly creative presentations that create impact with audiences and generate measurable results. As a full-service integrated event marketing company, Olson Events Group brings to bear a comprehensive portfolio of services from a single source, including marketing communications, public relations, creative services, strategy, logistics, production, Web-based registration and event analysis. For more information, contact Olson Events Group, Inc. at (310) 827-0708 or visit

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