Sadia Invites His Milton, ’Face and Courage’, To Show The Secret of The Perfect Sandwich

Presunto Sadia, a favorite among Brazilians*, becomes TV Globo’s new star this month, with the right to star in two consecutive actions on the network: the first in the commercial break of the current 7 pm soap opera, ’Cara e Coragem’; and soon after as the “protagonist” of a scene with the characters Milton (Anselmo Vasconcellos), his son Moa (Marcelo Serrado) and the actress Andréa Pratini (Maria Eduarda de Carvalho). The integrated content reinforces the “Tem Sabor” project, in which Sadia, the country’s most valuable food brand and Top of Mind 2021, and Globo talk in partnership on how to insert the brand’s food in the consumer’s daily life, taking advantage of the theme “Novel Recipes”.

Exploring the good mood, Sadia uses Milton’s bakery, in Paquetá, as a backdrop to explain why sandwiches and snacks order the brand’s cold cuts. During the extended break, the owner comments with his right-hand man in business, the local cold meat slicer, what is the secret of his croissant-sandwich: Sadia Ham! The home audience, after understanding how to assemble the snack, discovers, already in the scene of the soap opera itself, that Moa and Andréa were also very curious about the delicacy, which makes Milton wonder if he should not make it a fixed part of the menu: After all, you can taste Sadia ham at ease, as it only has 12kcal per slice – which is very interesting for Andréa – and it is made with 100% pork shank, making it ideal for the sandwiches that the family loves so much. And since it’s nothing silly,

Milton’s croissant with Sadia Ham will also be the subject of conversations with Ana Maria Braga, in the “Novel Recipes” section within ’Mais Você’; in addition to inspiring a recipe for “tapioca boats with Sadia Ham”, taught the following Saturday at ’É de Casa’. All content complements “Receitas de Novela”, a series of integrated actions by Sadia and Globo that also includes insertions in soap operas, on the Nhac GNT program, on the Receitas.com portal and quotes on TV Globo’s morning programs.

All the preparations shared and tasted by the characters of ’Face and Courage’ can be seenon the special page for the “Novel Recipes”that Sadia maintains within its Revenue Hub. The brand’s cold cuts portfolio, including Presunto Sadia, can be found in the best bakeries, grocery stores and retailers in the country, as well as in BRF’s ten model stores, Mercato Sadia – present in Greater São Paulo and Itajaí (SC) – and in the company’s e-commerce, Mercato em Casa:www.mercatoemcasa.com.br.

*Category Tracking Kantar Insights: FY21

about Sadia

Sadia, Top of Mind 2021 in Frozen Food, has been on the consumer’s table since the 1940s. With the concept ’The more you know, the better your family gets’, the brand reinforces its differentials. It has pioneering spirit in its DNA and is present in points of sale throughout Brazil, offering a portfolio of products that make up the menu of the main meals of the day.