Reminder - Aptimus to Release Updated 2004 and 2005 Financial Guidance on Monday, November 22, 2004 at 5:00 pm ET

SAN FRANCISCO, CA -- 11/22/2004 -- With its resale registration statement related to shares sold in late 2003 now effective, Aptimus, Inc. (OTC BB: APTM) is going to announce updated financial guidance for 2004 and initial guidance for the year 2005 on Monday, November 22, 2004. Tim Choate, President and CEO, and John Wade, CFO, of Aptimus will be hosting a conference call and webcast to review the guidance.

What: 2004 and 2005 Financial Guidance Conference Call and Webcast

When: Monday, November 22, 2004 @ 5:00 p.m. Eastern

Where: By registering at: http://www.visualwebcaster.com/event.asp?id=26050

How: Conference call dial-in information is 866-851-7100; participant code is # 762812 or for the webcast Log on to the Web at the address listed above. The webcast will be available in its entirety on the company’s investor relation’s section until December 15, 2004, at www.aptimus.com.

About Aptimus, Inc.

Aptimus (www.aptimus.com) is a performance-based advertising network, generating new revenues for participating web site publishers while generating new sales leads for advertiser clients. For advertisers, the Aptimus Network offers a platform to present their offers across an audience of web site and email distribution channels. Marketers pay only for the results they achieve on a cost per click, cost per lead, cost per acquisition, or cost per impression basis, as well as combinations of those models. As a result, marketers can refine their offers and payment models to achieve their objectives. For web site publishers, the Aptimus Network generates new revenues while promoting offers from known brands in graphical formats that complement the publishers’ sites and adds value for their customers. At the core of the Aptimus Network platform is a database configuration and software platform supporting a direct marketing approach called Dynamic Revenue Optimization™, which automatically determines on a real-time basis specific advertiser offers for promotion on each publisher’s web site and in each email sent. The company’s primary offer presentation formats include cross-marketing promotions at the point of registration or other transactional activity on web sites, online advertising programs, and email marketing campaigns. Aptimus’ current clients include many of the top 500 direct marketers. Aptimus web site publishers include a diverse cross-section of the Internet. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the OTCBB under the symbol APTM. More information on Aptimus is available at the company’s website at http://www.aptimus.com

Contact Information

Holly Nuss

Public Relations

Aptimus, Inc.

Contact via E-mail