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Vox Creative wins TribecaX Award for Feature Film at the 2022 Tribeca Film Festival for ‘The Beauty of Blackness’ documentary

The powerful documentary created in partnership with Sephora, Digitas and Ventureland, won in the Feature Film category


Today, at the 2022 Tribeca Film Festival, The Beauty of Blackness, a film created by Vox Creative and its story-hunting division Epic Stories, in partnership with Sephora, Digitas and Ventureland, was awarded Best Feature Film. The powerful documentary, tells the story of Fashion Fair Cosmetics- the first brand to create a line of cosmetics specifically for women of Color.


Launching in the 1970s, the brand revolutionized the beauty industry and became a household name for every Black woman in America. The film unveils Fashion Fair’s rise, fall and rebirth in 2021, against a tumultuous shift in commerce and culture. The film gives a front-row look at the massive undertaking that goes into reviving an iconic beauty brand amidst a new cultural context, how the industry has changed, and how much progress we still have to make.

The film was co-directed by Kiana Moore, VP of Epic Stories at Vox Creative and Tiffany Johnson (Black Monday, Dear White People and Twenties).

The Tribeca X win is the latest recognition for the film, which has previously been recognized awards at The Clio’s where we earned Bronze for product/service film: Five Minutes and Over, The One Show for Full-Length Video and Brand Partnerships, ADC Awards for Motion/Film - Documentary and Craft in Motion / Film- Direction. The film was also named to the LA Independent Women Film Awards and was a finalist at the Campaign Brand Film Awards, Campaign US Power of Purpose and AICP.

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