TikTok Pulse: bringing brands closer to community and entertainment

Every day we see culture created on TikTok. Small moments can turn into trends that entertain and inspire us -- moments that make us laugh, think, or simply allow us to feel seen and heard. At the heart of TikTok is an entertainment experience fueled by the imagination of communities and creators and powered by discovery.

This experience has opened the doors for brands and advertisers to not only put their brand in the center of where culture is created, but to actually be a part of the conversation. From #beautytok to #booktok to #sportstok, content and communities exist for every interest and passion imaginable. When brands embrace the creativity of TikTok and engage with relevant communities and creators, they align with the content people love.

To help brands be on the pulse of entertainment and culture on TikTok, we’re excited to introduce TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed. TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.

Connecting brands to culture, creators and entertainment

Marketers today are looking for the opportunities to be on the pulse of relevant cultural moments. Our goal is to build creative tools for brands to be discovered and connect with the broader communities around them. TikTok Pulse places brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action.

On TikTok, moments lead to movements, and brands can now tap into these moments as they happen on the platform. With TikTok Pulse, marketers can:

• Supercharge brand exposure by appearing next to top most engaging content: TikTok Pulse puts brands exactly where they need to be - among the top 4% of all videos on TikTok.

• Drive engagement and actions with diverse communities: From the latest beauty hacks to styling tips only on TikTok, unforgettable play-off moments to best upcoming TV shows, TikTok offers 12 categories of Pulse in which brands can place their ads next to the most culturally relevant content. These categories include favorite content from beauty and fashion to cooking and gaming and so many other verticals the TikTok community loves engaging with. This creates an unparalleled opportunity to engage with the communities that matter most to brands.

• Feel safe and confident with brand suitability measurements: Our proprietary inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform. Additional post campaign measurement tools such as third party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.

New ways to engage creators, public figures, and media publishers

Creators and publishers are at the center of entertainment on TikTok. With TikTok Pulse, we will begin exploring our first advertising revenue share program with creators, public figures and media publishers. Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. We’re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we’ve committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.

Discover the many ways to engage with the TikTok community and learn more about TikTok For Business solutions at www.tiktok.com/business.