VSC Partners with Yat Labs to Mint NFT Press Release To Commemorate Launch of Yat’s First-of-its-Kind Verifiable History Feature

VSC, award-winning communications agency, today released the first-ever NFT press release in collaboration with Web3 partner, Yat Labs, the company revolutionizing emoji-based online identities.

The two partnered on the first ever press release turned NFT to highlight Yat’s new groundbreaking NFT feature, the ‘Magic Mirror.’ Remaining true to their commitment to innovation within the Web3 space, the two partners continue to push the boundaries of conventional new feature announcements.

Yat’s Magic Mirror feature enables users to connect their wallets to check eligibility for a scarce and highly coveted ‘Gem.’ Gems are NFTs that serve as a reward for users based on their on-chain history such as being part of an original mint, or simply being early to a project. They are beautifully designed with music produced by Bassjackers and are free to mint.

“It was only right that we innovated to memorialize this feature in history, in a way that is authentic to Yat,” said Naveen Jain, co-founder and CEO of Yat. “The future of Web3 is being developed right now and we’re proud to continue to drive creativity and innovation within our community through new and unique ways of storytelling.”

Within the Web3 community, being part of the original mint or very early for an NFT project is a big deal, yet there has never been an easily shareable way to show that you were there at the beginning. Now, with the Magic Mirror and its Gems, users have a new, easy way to flex an “OG’’ status within the community in a more fun and engaging way, versus simply sharing a transaction hash. The feature rewards early collectors with a Gem for being present at the beginning of projects if they meet certain conditions based on their on-chain transaction history. Yat is working in collaboration with artists and NFT projects such as Cozomo de Medici, Deadfellaz, SuperRare, CrypToadz, FLUF World, and many more to release new Gems every few days to reward users for their NFT ownership history.

Yat’s ultimate vision is to build the premier censorship-resistant identity system through unique avenues of self-expression and community. The Magic Mirror feature reflects this sentiment by enabling users to have a new way to identify themselves as the first collector of the most loved NFT projects.

About VSC:

For the past 18 years, VSC has been a brand and storytelling engine supporting firms like Molekule, Poshmark, Tile, Osmo, Mammoth Biosciences and Sama. Through a combination of public relations, content marketing, and multimedia, VSC accelerates tech brands into market leaders. To date, the company has contributed to over $48bn in value and exits and 100+ industry awards.

Find out more at vsc.co

About Yat:

Yat Labs is the inventor of Yats - a self-sovereign identity solution based on emojis. Emojis are used to convey emotion, tell stories, connect, and share interests in beautifully simple ways, making Yats a brand-new way to express oneself online. Yats have exploded in popularity since their launch on February 1, 2021 and are currently being used by artists such as Lil Wayne, Common, G-Eazy, The Roots, Kesha, YFN Lucci, Disclosure, and Steve Aoki.

Now available to the public, anyone can create their own Yat and be an icon at: y.at

Contact Information

Merrita Llarena

Account Manager

VSC for Yat

yat@vsc.co