U.S. Weight Loss Market Shrinks by 25% in 2020, But Rebounds in 2021

   Tampa, FL - Marketdata LLC, a leading market research firm tracking the weight loss market since 1989, has just released a new report: “The U.S. Weight Loss Market: 2022 Status Report & Forecast”. This 90-page report is a comprehensive analysis of ALL 10 segments of the weight loss market and its competitors in 2020, 2021, and currently.
 
   “Part of the weight loss market was hit hard in 2020 as the Covid-19 pandemic and ensuing recession forced the closure of health clubs and many retail weight loss centers. Patient volumes at hospitals, clinics and physician offices also plummeted. However, there were bright spots, namely: commercial chains that pivoted to Zoom and Facebook meetings and drop shipping of diet foods, multi-level marketers, booming sales of frozen diet dinners, and shelf stable meal replacements.”, according to Research Director, John LaRosa.
 
Major Findings:
 
* The value of the total U.S. weight loss market is estimated to have declined by a historic 25% in 2020, to $58 billion. as a result of closure of weight loss centers and weight loss programs being “elective”. However, in 2021 the market recovered nearly all of that, up 24% to $72.6 billion. The market is forecast to grow 3.6% this year, to $75 billion.
 
* Much of this decline was due to the $20 billion in lost revenue by health clubs and gyms, which were shuttered due to the pandemic. This segment of the market suffered the biggest hit.

* Some market segments actually prospered due to consumer stay-at-home restrictions – frozen dinner entrees, meal replacements, obesity medications, weight loss apps and other virtual services, and multi-level marketing channels.
 
* Revenues of the top commercial weight loss providers as a group (WW, NutriSystem, Jenny Craig, Medifast and others) held up well in 2020, only down by 2.3%.  Leaders are shifting to hybrid models that combine virtual/digital and in-person services, thus necessitating more investment in technology. Virtual services are more profitable and those firms relying mainly on brick & mortar weight loss centers face increasing costs and pressures. Brick & mortar retail weight loss centers may disappear within 5 years.
 
* Weight Watchers loses the largest diet company ranking - Medifast revenues surpassed Weight Watchers for the first time in 2021, at $1.5 billion to WW’s $1.2 billion.
 
* The value of all medical weight loss programs fell about 16% in 2020 due to the pandemic., to $7.58 billion. Programs by hospitals, clinics, and MD offices were especially hard hit -- down 30%. All segments of the medical weight loss market will grow in 2022 and recover from depressed 2020 levels, especially bariatric surgeries and prescription obesity drugs.
 
* The prescription weight loss drugs market is forecast to grow to $905 million in the U.S., fueled by new drugs by Novo Nordisk.
 
* Meal replacements (shakes, bars) and OTC appetite suppressants’ (diet pills) combined sales, $5.3 billion, are forecast to grow by less than 1% this year, with meal replacements shakes and nutrition bars faring better than retail weight loss supplements/diet pills. These products have largely escaped the effects of the pandemic due to their availability at grocery and convenience stores, MLM channels, and online - channels that remained open during the pandemic
 
About The Report

“The U.S. Weight Loss Market: 2022 Status Report & Forecast”.  March 2022, is a 90-page independent analysis of all segments of the weight loss market. It contains 11 in-depth competitor profiles and 16 tables and charts. Coverage of: commercial chains, meal replacements and appetite suppressants, diet soft drinks, artificial sweeteners, low-calorie frozen dinner entrees, the health clubs industry, prescription obesity drugs, medical weight loss programs by hospitals, clinics and MD offices, bariatrician programs, weight loss surgery. Extensive coverage of the effects of the pandemic and the effect on operations and revenues in 2020 and 2021. 2022 Outlook and Forecasts.  The report’s price is $795. The Table of Contents can be found at: www.marketdataenterprises.com (Studies page, Report FS 76). Contact: Marketdata LLC, 7210 Wareham Drive, Tampa, FL  33647,  813-971-8080. John LaRosa is available for interviews.
 
How To Order This Report:
 
Go to: Marketdataenterprises.com, Buy Reports tab, in the table choose report FS 76, add to cart. For a description of report contents, click on the title. For a detailed Table of Contents, see Services tab, choose Studies, scroll on page to find listing for the report. Click on View Table of Contents link. Or, contact Marketdata by email or phone and we’ll email a Pdf to you.
 
About Marketdata

Marketdata LLC is a 43-year old, independent market research firm with a specialty tracking the weight loss market since 1989. It publishes a wide variety of reports about service and healthcare sectors, and does consulting, custom research projects, and teleconference calls. Marketdata also operates a free website, www.DietBusinessWatch.com, updated daily with the latest weight loss market and competitor news, analyses and a blog by John LaRosa.
 
 

Contact Information

John S. LaRosa

Research Director

Marketdata LLC

(1) 8139718080

john@marketdataenterprises.com