NoviSign Digital Signage Deploys Real Estate Digital Signage in the Heart of Tel Aviv, Israel

NoviSign Digital Signage announces new real estate digital signage deployment that transforms printed window signage into an advertising lead generation machine. For the past decade, Central Real Estate Agency has put physical signs on the front window to show available real estate listings. They would write on the signs by hand if an apartment or house were sold, and they would make and print new posters when new listings came up. Unfortunately, the printed signs were hard to keep up with and took time to replace.

A Simple Yet Effective Solution

When the real estate company looked at where they were and how many people were passing by, they realized that switching their printed signs to digital would make them more visible and help them better advertise new homes and real estate for sale.

By switching to digital signage, they would show more exciting and dynamic content, like videos, slideshows and scrolling tickers with listings information.

“Myself and the team are not technology-oriented people, but NoviSign’s a real estate digital signage solution was so easy, cost-effective, and painless,” said Gideon, owner of Central Real Estate Group. “The window screen brings a clear and tangible ROI. It has increased our visibility; this is another important digital tool we now easily master. The marketing and sales at the doorstep of the business continue 24/7 even when the office is closed, but the street is still busy!”

Bottom Line Results

Because the screen was centrally installed in the window, the listings were easy to see, and the screen was the center of attention. In addition, the Central Real Estate Agency was now able to make on-the-fly changes to listings, update the status of a sale and add property tour videos, images and information to them.

Sellers and renters are happy that their real estate will be seen on the busiest street in Kfar-Saba, which will help them get more attention. In addition, the Central Real Estate Agency is using the window screen as another way to market and has seen a 22% rise in new leads.

About NoviSign

With over 50,000 global installations across five continents, NoviSign has a proven track record of successfully helping partners sell and deploy dynamic visual communication solutions. Clients include Disney, Dole, Home Depot, Nokia, Ferrari, Papa John’s Pizza and many more.

NoviSign makes it easier for you to design, deploy and manage a complete digital signage solution from training to total support. From their intuitive “drag-and-drop” web-based design Studio to RFID integrations to fun and engaging digital signage polls and games, NoviSign’s platform is scalable, cloud-based and easy-to-use.

Contact Information

Chad Bogan

Sales & Marketing Director

NoviSign Digital Signage

(1) (646) 893-7770

info@novisign.com