Condé Nast and Universal Music Group partner to expand video reach for advertisers

Condé Nast and Universal Music Group (UMG), the world leader in music-based entertainment, announced a new partnership that will create opportunities for advertisers to connect with the reach, access and influence of both companies.

Condé Nast Certified Video offers marketers the ability to run in-stream advertisements across Condé Nast’s portfolio of premium video content. Now, with Condé Nast Certified Video Plus (CNCV+), advertisers will have additional reach against premium content outside of its video network. The partnership gives advertisers access to both Condé Nast and UMG’s diverse global digital audiences through one unified offering.

“Our storytelling has long been fueled by the level of access we have to the artists who are shaping culture,” said Craig Kostelic, chief business officer, U.S. advertising revenue and head of global advertising solutions. “By joining forces with UMG, we have an incredible opportunity to not only bring our partners the largest, most valuable audiences in a premium video environment, but to curate ad experiences that take full advantage of our combined influence.”

This is the first element of an omni-channel partnership between the companies that will expand to include content and experiences.

“We’re proud to partner with Condé Nast for the launch of Condé Nast Certified Video Plus and continue to build culturally significant content for fans around the world,” said Richard Yaffa, global head of Universal Music for brands. “Universal Music is home to the world’s most impactful artists and songwriters who have a rich legacy of being the storytellers for their generations. We are constantly looking for new opportunities for fans to experience, connect with and discover our artists, songwriters and renowned catalogue of music and audio-visual content.”