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BBC World and Synovate launch global survey partnership


12 February 2007 - LONDON — International market research firm Synovate, today announced details of its new global survey partnership with 24-hour international news and information channel BBC World.

Synovate will carry out six opinion surveys across 21 markets in 2007, the topics of which are linked to the global news agenda and BBC World programming. Key findings and insights from the first survey, focusing on climate change, will be revealed in April when BBC World’s ClimateWatch season starts.

The markets included in the survey are: USA, China, France, Germany, Hong Kong, Singapore, Australia, India, Japan, Poland, Dubai, UK, South Korea, Brazil, Italy, South Africa, Norway, Spain, Denmark, Russia and Canada.

Steve Garton, global head of media research for Synovate, said, “We will be covering issues of key importance to the global audience. The insights and opinions we gather will reveal how the world thinks.”

Sian Kevill, editorial director for BBC World said, “This is a great partnership for BBC World because Synovate has such a comprehensive global database of panellists. It will be fascinating to see if this global survey will reveal that people around the world have similar, or very different views and opinions about the key global issues, such as global warming or terrorism.”

For more information, and/or an interview with Steve Garton or Sian Kevill, please contact:

Alicia Kan
Global Head of Communications
Telephone: +1 312 526 4570

Rebecca Britton
BBC World
Tel: +44 20 8433 2146

About BBC World

BBC World, the BBC’s commercially funded international 24-hour news and information channel, is owned and operated by BBC World Ltd, a member of the BBC’s commercial group of companies. BBC World is available in more than 200 countries and territories worldwide, and reaches 281 million households (146 million 24-hour homes) and more than 1.3 million hotel rooms. It is also available on 50 cruise ships, 37 airlines and 29 mobile phone platforms. The channel commenced transmission in 1991 as BBC World Service Television and in 1995 was re-branded BBC World, a 24-hour news and information channel broadcasting across Europe, Asia, the Middle East, Africa and Japan.

For further information on how to receive BBC World, download schedules or find out more about the channel, visit

About Synovate

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 5,500 staff in 108 cities across 50 countries.

For more information on Synovate visit


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