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100% green electricity for HEINEKEN Netherlands

January 2022 milestone of 100% green electricity for HEINEKEN Netherlands Supply, HEINEKEN Experience and our international offices in The Netherlands


Amsterdam, the Netherlands – WEBWIRE

As of January 2022, HEINEKEN Netherlands Supply, Vrumona, HEINEKEN International, including the Heineken Experience centre, HEINEKEN Export and Proseco will switch to 100% green electricity. This landmarks a remarkable achievement in our path to net zero impact, reaching carbon neutrality in our own production by 2030.

The end of 2020 saw the signing of 2 Power Purchase Agreements (PPAs) with Windpark de Rietvelden (Pure Energie) and Windpark Fryslân (Eneco). The purpose was to provide 100% green purchased electricity generated by Dutch wind farms. Together these PPA’s will provide 95.000 MWh of green electricity per year to HEINEKEN. When this is combined with all of the existing green electricity, HEINEKEN in the Netherlands will use a total of 124.900 MWh of green electricity per year, this is the equivalent of 41.300 households. We are extremely proud of the uniqueness of this achievement, in Europe there are 30 to 40 PPA’s per year, and we have secured 2 PPA’s in one go.

This milestone also marks an important step for our Dutch breweries. The breweries were already partially powered by green electricity (from both wind turbines and solar panels). As of January 2022 our breweries in Den Bosch en Wijlre will now reach 100% green electricity. Our Zoeterwoude brewery, the largest in Europe, will reach this milestone in 2024 when the last on-site fossil electricity generation (the Heat Power Generator) will be switched off.

We have continuously strived to improve our sustainability measures to reach our 2030 goal of carbon neutrality in production and to ultimately Brew a Better World.


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