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BlueOcean Taps Matt Hallerman as Chief Revenue Officer

Veteran sales leader and start-up advisor to grow talented go-to-market revenue team


BlueOcean, a leading brand data platform, named seasoned sales and customer success leader Matt Hallerman as Chief Revenue Officer. Hallerman is charged with building out the company’s revenue infrastructure and growing a world-class sales team with customer delight as the top priority. 

We’re excited to welcome Matt Hallerman to BlueOcean to build and lead our revenue team,” said BlueOcean Co-Founder Grant McDougall. “Matt brings extensive sales experience and will be instrumental in developing a rigorous, data-driven, predictable revenue generation process that will bolster our next phase of growth. Matt will also play a key role in our overall go-to-market strategy, and will work diligently to ensure we provide exemplary experiences to our customers through all phases of the engagement.”

Hallerman brings a decade of sales experience spanning multiple high-growth technology organizations. He joins BlueOcean from Banzai, where he served as Vice President of Sales for nearly four years, where he hired, trained and grew the revenue team 10X. Prior to Banzai, Hallerman was chief executive officer of demand generation agency Techware Leads, where he focused on driving net-new leads to myriad SaaS-based customers. He also remains an active advisor and workshop leader with TechStars, a global platform for investment and innovation.

“BlueOcean is at an exciting place in its growth trajectory, and the company is well-positioned to seize the mantle of leadership as a truly disruptive and enlightened brand strategy platform,” said Hallerman. “I’m humbled about the opportunity to join BlueOcean through this next phase of growth. I look forward to working directly with the company’s customers, and to drive scale, innovation and operational excellence across the go-to-market organization.”


To learn more about using BlueOcean for always-on brand strategy, go to

About BlueOcean 

BlueOcean provides brand strategy as a service to deliver actionable recommendations, always-on tracking and features such as Automated Insights. Using its proprietary AI-powered strategy engine, BlueOcean mines, analyzes and triangulates hundreds of data sources to arm organizations with insights into how to unlock growth relative to competitors with strategic marketing recommendations that can be acted on immediately to drive overall brand equity and health. The company’s customers include Microsoft, Panda Express, Bose, Cisco, Smirnoff, and Pabst Blue Ribbon. To learn more, go to:

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