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Carlsberg Group joins the PEFerence consortium and deepens collaboration with Avantium

Carlsberg consolidates its partnership with Avantium. The partners will work on developing several PEF applications together with the other partners in the PEFerence consortium.


Carlsberg has decided to join the PEFerence consortium as a partner in the development of the biobased PEF material. This new partnership underpins Carlsberg’s commitment to sustainable development, and our targets to achieve 0 carbon emissions at our breweries, and reduce the value chain carbon footprint with 30% by 2030.

“We are always looking for partnerships and innovations that can help us make our business and products more sustainable, while moving the quality of our beers to an even higher level. This is deeply rooted in the DNA of Carlsberg,” Myriam Shingleton, Vice President Group Development at Carlsberg Group.

“The partnership with Avantium will enable us to reduce waste and the carbon footprint of our packaging material, a key part of our sustainability programme Together Towards ZERO. We highly value the many performance and sustainability features of PEF. Together, we aim at shaping the next-generation packaging for a circular and low-carbon future,” says Myriam Shingleton.

Avantium is already working with Carlsberg Group as one of the technology providers for the fully bio-based and recyclable Green Fibre Bottle, driven by Paboco, the Paper Bottle Company – a joint venture between BillerudKorsnäs and bottle manufacturing specialist Alpla. In 2019, Carlsberg was joined by drinks firm Coca-Cola Company, global spirits company The Absolut Company and L’Oréal in the Paper Bottle Community.

Carlsberg Group’s focus on sustainable packaging innovations is not new. In recent years, we have launched a number of packaging innovations, including recycled shrink film, greener label ink and the innovative Snap Pack, which will replace the plastic rings on its multipacks with a solution that instead glues the cans together.

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