Desperados launches world’s first dance-powered app to support Europe’s nightlife Industry

With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app. People are invited to join a series of eight virtual parties that go beyond the obvious, where their dance moves at home will be turned into cash for clubs across Europe.

For every 1,000 steps taken by partygoers (approximately 10 minutes of dancing^[1]) on the Rave to Save app, €1 will be donated to support the clubs. The Rave to Save app^[2], available on the https://play.google.com/store/apps/details?id=com.heineken.ravetosave" target="_blank" class="ww_lnktrkr" referrerpolicy="unsafe-url" rel="nofollow">App Store, uses smartphone technology to track partygoers’ moves as they dance to epic beats on their home dancefloor.

App users can also boost how much they contribute by making a direct donation to clubs in Germany, UK and Spain that will be hosting the parties. This will then be matched by Desperados, up to €30,000 per event. The funds will be used by club owners to cover operational costs, including staff salaries and rent, depending on the final amount raised.

In partnership with Beatport, partygoers can start virtually raving from Berlin’s Prince Charles club on Saturday 27^th March. After downloading the Rave to Save app, they will experience epic disco and house beats by headliner Purple Disco Machine, with support from Nakadia. The event will be livestreamed on Beatport’s Facebook and YouTube channels from 19:00 CET.

^{[1] Medibank. How to walk 10,000 steps.}     

^{[2] Rave to Save app will be available for consumers of legal drinking age in the Apple & Google Play app stores}

“Europe is home to some of the most incredible clubs and venues in the world. But all of that energy and vibrancy has been put on hold during the pandemic. Desperados’ Rave to Save app is providing venues with much needed support by encouraging people to do something they love – dance. People from all over the world can party together, donate together and make a difference together. -INTERNATIONAL MUSIC PRODUCER AND DJ PURPLE DISCO MACHINE

”With nightclubs and music venues forced to keep their doors shut for months, Europe’s nightlife sector has taken a big hit from the pandemic. At Desperados, we believe we have a responsibility to support an industry that is so deeply entrenched in our DNA. That’s why we’re thrilled to unite partygoers from around the world through our Rave to Save app. By dancing together, we can all support the venues we love so they’re ready to re-open their doors and welcome us all back when it’s safe to do so. - RUTGER VAN DER STEGEN, GLOBAL MARKETING MANAGER, DESPERADOS

Rave to Save is Desperados’ latest initiative to keep the party spirit alive whilst we party apart during varying levels of lockdown. In 2020, with world-renowned party producer elrow, Desperados partnered with 31 international DJs across 7 iconic venues to live stream 16 sessions straight into people’s living rooms.

The virtual shows are the latest wild experiment in a series of innovative experiences and activations taking place in 2021 as part of Desperados’ new creative platform, Go Desperados. In embracing its spirit of playful experimentation, Go Desperados captures the essence of the brand – a beer that goes beyond the obvious, for people that do the same.

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For more information about Desperados, visit www.desperados.com 

About Desperados

Born 20 years ago, Desperados is a distinctive combination of full-bodied lager with a boost of Tequila flavor, targeted to young adults. Desperados has become an international success, now sold in 84 countries across the world. www.desperados.com

About HEINEKEN

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs over 84,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Most recent information is available on HEINEKEN’s website

About Beatport

Beatport is the worldwide home of electronic music for DJs, producers, and their fans. The Beatport Store offers music in premium digital formats and provides unique music discovery tools created for and by DJs. Each week, Beatport’s music collection is refreshed with hundreds of exclusive tracks by the world’s top electronic music artists. The company also has a growing, streaming catalog subscription service, Beatport LINK. Founded in 2004, the Beatport family of companies includes Beatsource, Loopmasters, Loopcloud and Plugin Boutique. Beatport has offices in Berlin, Brighton, Denver and Los Angeles. 

About elrow:

elrow is an award-winning experiential event concept and party series founded in 2010 by Cruz and Juan Arnau Lasierra; the sixth generation from a dynasty of entrepreneurs also responsible for creating Monegros Festival and legendary Club Florida 135 in Fraga, Spain. From their head-quarters in Barcelona, elrow have taken the world by storm with their unforgettable party style, pairing elaborate production, interactive performers and zany characters with the best electronic music, placing them as a global reference for circus inspired parties with tickets to the visual spectaculars usually selling out in minutes.