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Bud Light Seltzer Sessions Presents New Year’s Eve 2021 Music Spectacle to Ring in the New Year Headlined by Post Malone with Additional Performances from Steve Aoki, Jack Harlow, and More

Hosted by Lilly Singh, the interactive livestream event in partnership with MGM Resorts will offer fans 21+ the chance to engage with fellow viewers, meet performers and win fun prizes


NEW YORK – WEBWIRE

Bud Light Seltzer is proud to introduce a next generation digital experience, “Bud Light Seltzer Sessions Presents New Year’s Eve 2021.” The epic livestream event will close out the year and ring in 2021 with A-list performances from the year’s top artists. Headlining the New Year’s Eve event and performing right at midnight to bring in the New Year is brand friend and Grammy-nominated artist, Post Malone.

“Ready to bring in 2021 with my friends at Bud Light and kick some ass while doing it,” said Post Malone.

In partnership with MGM Resorts, one of the world’s leading entertainment and hospitality companies, other live performances scheduled to take place in Las Vegas will include: Grammy-nominated, superstar DJ and producer, Steve Aoki; and Grammy-nominated, multi-platinum rapper Jack Harlow. Additional artists who are set to perform during the livestream will also be unveiled over the next several weeks leading up to the show.  

“Nothing makes me more excited than performing on New Year’s Eve and I am pumped to hit the stage with Bud Light Seltzer this year,” said Steve Aoki. “I have a special set planned to blast everyone into 2021 the proper way! Let’s Go!”

The coast-to-coast livestream event, being produced by SYNERGY Productions and powered by First Tube Media, kicks off December 31 at 10:30 PM EST on BudLight.com/NYE and across Bud Light social channels including Instagram, Facebook, Twitter and YouTube. The show will be hosted by “A Little Late with Lilly Singh” star Lilly Singh live from Las Vegas.

“I’m excited to host the first-ever Bud Light Seltzer Sessions New Year’s Eve show and ring in 2021 with audiences virtually,” said host Lilly Singh. “I know I’m not the only one looking forward to 2021 and this means I now have plans for New Year’s.”

Given that this New Year’s Eve will look and feel very different due to social distancing, Bud Light Seltzer has teamed-up with interactive livestream partner lili STUDIOS to create a unique, immersive and engaging experience leveraging the Maestro platform. During this Bud Light Seltzer Sessions, viewers will be able to:

  • Have a chance to win virtual meet & greets with performers prior to and following the show
  • Breakout into a viewing room to watch the livestream with friends and family
  • Alternate between performances, so viewers can watch the channel that matches their energy level
  • Win prizes during the show, including autographed swag and items from the individual sets
  • Add pictures of themselves to a visual fan wall

For a chance to meet performers prior to and following the show, and win prizes, viewers can RSVP on BudLight.com/NYE.

To keep up with the latest Bud Light Seltzer Sessions Presents New Year’s Eve 2021, follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, on Instagram at @BudLight and on YouTube at youtube.com/officialbudlight.

About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.

About MGM Resorts International

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings in the United States and Macau, including some of the most recognizable resort brands in the industry such as Bellagio, MGM Grand, ARIA and Park MGM. The Company’s 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” initiative, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter as well as Facebook and Instagram.


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