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targetneutral voted Innovation of the Year at the inaugural BusinessCar Awards


24 January 2007
targetneutral, the UK’s first mainstream scheme to “neutralise” CO2 emissions caused by driving, has been voted Innovation of the Year by the readers of BusinessCar Magazine.

targetneutral is being presented with the accolade today at an exclusive ceremony for the fleet industry’s top executives.

The BusinessCar Awards are the only awards in the market that are solely voted for by the readership. This makes them the most influential in the business car arena.

Said Tristan Young, BusinessCar Editor-in-Chief, “One of the most prominent themes of the business car industry for the past year has been the environment, which is why BusinessCar readers voted BP’s targetneutral campaign and website an Innovation of the Year.”

Peter Mather, BP’s Head of Country, UK commented: “targetneutral is delighted to have won such a prestigious award, particularly as it reflects the growing interest among motorists in taking responsibility for offsetting their carbon emissions.”

targetneutral offers motorists a way of neutralising the carbon dioxide emissions of their cars for the coming year and beyond. Type in a few details about your car such as type, size and your annual mileage and targetneutral calculates how much CO2 you’ll be producing and then lets the environmentally conscious driver fund a CO2-reducing scheme to that amount. The average annual cost is just £20 a year per car.

Money generated by targetneutral goes towards a portfolio of independent CO2 reduction projects including alternative and renewable energy. Existing projects include a biomass energy plant in Himachal Pradesh, a wind farm in Karnataka, India and an animal waste management and methane capture program in Mexico. As targetneutral grows, more projects will be added
Tristan Young, BusinessCar Editor-in-chief, said: “The BusinessCar Awards are a barometer for the company car market. targetneutral, BP’s carbon off-set innovation victory demonstrates how influential green matters are.”

Notes to editors
targetneutral is a voluntary, non-profit making partnership initiative from BP. It was developed in consultation with leading NGOs and is advised and monitored by an independent Advisory and Assurance Panel chaired by Jonathon Porritt, Founder Director of Forum for the Future.

How do individual motorists sign up?

1. log on to
2. follow a simple procedure that helps calculate the number of litres of fuel used each year and the CO2 emissions generated
3. the ‘calculator’ then determines the financial contribution needed to buy the CO2 reduction to neutralise these emissions
4. in addition, by registering their Nectar card, they trigger a BP contribution every time they use their card when buying fuel at a BP forecourt

How do business customers sign up?

1. Fleets wishing to join the scheme should contact targetneutral via the contacts section on the

BusinessCar is a magazine, website and series of email newsletters designed for the business car market. BusinessCar gives the reader a wider choice of information. Information that is still essential to the fleet manager, but is also vital to finance directors, HR directors and procurement directors as well as managing directors who want to understand the important issues central to running car and van fleets.

BusinessCar magazine has a 100% requested readership of 18,000 industry bosses with responsibility for running business cars, plus a website and a weekly email newsletter.


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