SADIA and Felipe Bronze Together in An Unprecedented Brand Campaign

Sadia, one of the most valuable and admired brands in Brazil, has a new campaign on the air. The play featuring Chef Felipe Bronze as a poster boy and Sadia lasagna as the protagonist, will air between October 1 and 31. Bronze shares the scene with his wife, sommelier Cecília Aldaz, and jokes about the fact that a Top Chef is in the habit of evaluating everything he sees ahead, including dishes enjoyed at home. In the scene, he takes the opportunity to evaluate Sadia lasagna, talking about the product’s attributes, which includes sour cream, fresh pasta, real mozzarella and the non-addition of preservatives. Clickon here to watch the video.

 The Chef loves to cook, of course, but like everyone else, he has moments he wants to rest after an intense day of work and, in these cases, he seeks practical and easy foods to make, but at the same time tasty and high quality, like the frozen Sadia. “I am very selective about the products I consume. And as I work with gastronomy, I end up paying even more attention to what I comment and suggest, because I know I can influence those who follow me and like my tips. For this reason, I am very careful when choosing a brand to associate with and I evaluated that Sadia has attributes allied to my values, and that make sense to me and my family. Sadia offers a lasagna with fresh pasta, mozzarella and real cream. As a chef, I know how to recognize when good ingredients are present and how essential this is for a good dish. I recognize in the brand the care and quality ingredients that I always look for in the food I eat ”, says Bronze.

 “The partnership with Felipe Bronze makes us very happy, because even an award-winning chef like him seeks practicality without giving up quality. And that is exactly what we offer to consumers, the best available made with great care in the preparation and with different ingredients ”, comments Marcelo Suárez, BRF Brand Marketing Director.

 In addition to the film that will be shown on open television channels with versions of 5 ”and 30”, the action also has videos for Youtube of 6 ”and 30”,as well as 15 ”for Facebook and Instagram. The creation is from Africa.

 About Sadia

Líder há vários anos em diversas categorias pela pesquisa Top of Mind, Sadia entrou para o Top 10 da edição 2020 do ranking BrandZ — As 25 Marcas Brasileiras Mais Valiosas do Brasil. Presente na mesa do consumidor desde a década de 1940, a marca conquistou a confiança do público por meio de atributos que são valorizados até hoje, como qualidade superior, sabor, praticidade e o uso de ingredientes selecionados. Sadia é democrática, com opções para todos os públicos. Com o conceito ‘Quanto mais você sabe, melhor a Sadia fica’, a marca reforça os diferenciais que fazem dela a preferida do brasileiro. Inovadora por vocação, foi a primeira a disponibilizar congelados que facilitam a vida das pessoas, como a reconhecida lasanha Sadia. Ou seja, uma marca que tem no seu DNA o pioneirismo. Sadia está presente em pontos de venda de todo o Brasil, oferecendo um amplo portfólio de produtos que complementam o cardápio das principais refeições do dia e reconhecidos pelos consumidores.