Marketing Expert Ryan McAweeney Eyes Explosive Growth Opportunity In San Diego

It can pay huge dividends to identify where an economic boom is about to take place, and marketing expert Ryan McAweeney is looking at San Diego, California, as a significant growth opportunity. 

San Diego is an up and coming city boasting some of the best weather in the country, yet home prices in the area are considerably lower than other major cities like Los Angeles and San Francisco. 

McAweeney believes that San Diego represents an underserved demographic, meaning that the effective use of direct marketing could help businesses in the region increase their revenues by up to $7 billion in the next five years. 

Most investors see startups as the place to invest in emerging markets, but McAweeney believes that more established names will also have success in the San Diego marketplace if they can come up with an advertising campaign that resonates with specific consumer needs. 

For example, internet advertising allows marketers to leverage a lead’s search history and match them with products and services targeted to their interests. Similarly, placing unskippable ads on streaming platforms such as Hulu and Peacock can make it easier for a company’s intended audience to hear their message. McAweeney excels at translating general tips like these into actionable strategies that can help drive revenues.  

Modern consumers also want to believe in the companies they patronize, so San Diego businesses should strive to humanize themselves as much as possible. For instance, research indicates that millennials are more likely to choose a product or service provided by a company that has a well-publicized charitable mission, even if that mission is only tangentially related to the purchase at hand. McAweeney has a natural feel for identifying the right cause and then spreading the word to anyone who needs to hear it. 

Likewise, McAweeney believes that companies should connect with both current customers and prospective leads on social media platforms like Facebook and Twitter as often as possible. Doing so helps consumers see a company as more than a brand name, forging a relationship that may help entice them to open their wallets. 

Affiliate marketing can also be a great way to establish a connection between company and customer base. Once a customer starts selling a company to somebody else, their own belief in its services is likely to increase. There are a lot of logistics involved in setting up affiliate programs, but McAweeney can navigate them with aplomb. 

Email marketing also represents an opportunity for the shrewd advertiser, but only if it is done correctly. McAweeney stresses the importance of addressing customers by name as opposed to “customer,” and using their purchase history to come up with targeted offers instead of mass mailings. These might seem like small things, but they can make a big difference to a prospective customer. 

Ryan McAweeney established his name in the marketing industry by founding the successful Vertical Direct Marketing Group (VDMG) in 1992. He had the privilege of working with some of the biggest companies in the world at VDMG, including Toyota, Wells Fargo, and the National Football League (NFL) in that capacity. 

He has since taken a step back from that venture to focus on other opportunities, including those offered by the city of San Diego. Today, he concentrates on consulting with small and mid-sized businesses interested in making the most of direct and affiliate marketing. 

Readers interested in learning more about McAweeney or utilizing his consultant services are encouraged to contact him directly to discuss details such as compensation and target goals. He is also active on social media channels such as LinkedIn. 

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Ben Sheil

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