Firefly Acquires STRONG Outdoor’s Out-of-Home Advertising Business

Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the expansion of its New York City operations through its acquisition of STRONG Outdoor’s taxi-top advertising business and partnership with tech-enabled vehicle fleet operator Sally. The deal solidifies Firefly’s position as the foremost mobile out-of-home (OOH) platform in NYC, extending its reach to 42% of the city’s market share. 

Since Firefly’s New York City launch and acquisition of STRONG Outdoor’s digital assets in May 2019, the company’s award-winning digital media platform has quickly become a key feature of the city’s media landscape, trusted by brands like Puma, Dunkin’, Truly, Colgate, Stella Artois, 7-Eleven, Papa Johns and Postmates. With the highest resolution of any digital out-of-home (DOOH) display on the market, Firefly’s smart screens leverage proprietary geo-targeted technology to deliver highly-effective, dynamic and engaging content across the top media markets in the nation. 

“Taxi-top advertising is an institution in the New York media landscape,” explained Kaan Gunay, co-founder and CEO of Firefly. “We’re thrilled to double-down on our established presence in New York City, while driving growth, evolution, and success for the city’s media landscape through our innovative software.”

With STRONG Outdoor’s extensive inventory and Sally’s growing NYC fleet, Firefly further extends its operating system across the city’s network of taxis, the market’s only form of mobile advertising at scale. Already operating on taxis across New York, the move boosts Firefly’s reach by nearly a third, extending the company’s market share to nearly 45% of all taxi-top media in the city. 

Firefly drives brand value through its unique street-level media offering to deliver consumers personalized and relevant experiences with dynamic, hyper-relevant campaigns and full-funnel measurement capabilities. Programmable based on driver routes, area demographics, traffic patterns, time-of-day, and real-time weather conditions, Firefly’s displays allow brands to tailor messaging to their local environment at a level never before possible. On average, advertisers experience a 42% lift in brand awareness with Firefly.

“In today’s attention economy, relevant marketing is not just beneficial - it’s absolutely vital,” explained Lisa Evia, President at Havas Media. “Firefly offers us the opportunity to reach our audience in a way that feels personal and impactful, while still feeling integrated into the consumer experience and local environment.”

Partners and advertisers interested in learning more about Firefly, please visit Fireflyon.com.  

About Firefly
Firefly is the street-level digital media network that connects audiences with dynamic media on taxis and rideshare vehicles. The company works with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers. Firefly provides an additional revenue stream to maximize drive time and empowers brands to efficiently engage consumers across our nation’s busiest cities, including San Francisco, Los Angeles, New York City, Chicago, and Miami.

Founded by Kaan Gunay (CEO) and Onur Kardesler (CTO), Firefly is headquartered in San Francisco, with offices in New York City, Los Angeles, Chicago and Istanbul. To learn more: visit fireflyon.com.

Contact Information

Kathryn Ryan

Media Contact

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