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Pioneer 1080P Plasma Television Awarded Product of the Year


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Pioneer Elite PRO-FHD1 Honored at CES 2007 by Sound and Vision Magazine and Ultimate AV

Long Beach January 15, 2007 - Pioneer Electronics (USA) Inc. is honored to announce that the company’s 1080p plasma television was awarded Product of the Year by both Sound and Vision Magazine and Ultimate AV at last week’s International Consumer Electronics Show in Las Vegas. The Pioneer Elite® PureVision™ PRO-FHD1 is the world’s first 50” 1080p plasma display and a technological milestone with images that burst off the display for a near 3-D effect.

“At Pioneer, we consider the Sound and Vision and Ultimate AV Product of the Year awards a crowning achievement for a product that reflects Pioneer’s premium brand position,” said Russ Johnston, senior vice president of marketing and product planning for home entertainment at Pioneer Electronics (USA) Inc. “Our 1080p plasma was built by and for those who demand the very best high definition experience using more than a dozen years experience developing plasma technology.”

The challenge in creating a 50-inch plasma display that could display a 1080p signal was to reduce the pixel size by half in order to fit more than 2 million pixels in the screen. Pioneer developed the world’s smallest pixels measuring .576 millimeters, resulting in a stunning on-screen picture. The depth of picture, particularly when viewing original content in 1080p, such as a movie on Blu-ray Disc, gives a truly 3-D effect.

“In a year when LCD manufacturers were raving about 1080p displays, it’s validation of the superior picture quality of plasma displays to receive these two prestigious awards,” Johnston said.

The Pioneer Elite® PureVision™ PRO-FHD1 has a suggested price of $7,999.

Pioneer’s Home Entertainment and Business Solutions Group is a leading manufacturer of plasma televisions and monitors, Blu-ray Disc® and DVD products, A/V receivers, speakers and other audio and video accessories. Its focus is on the development of new digital technologies including Digital Network Entertainment™. The company markets its products under the Pioneer and Pioneer Elite® brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years with Pioneer Elite products.

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