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ESPNís PGA Championship Coverage is Cableís Most-Watched in 10 Years

Younger Viewers Help Drive Increases; Final Round Up 60 Percent Over 2019


WEBWIRE

Aided by another strong final day of viewership, ESPNís live coverage of the PGA Championship at TPC Harding Park in San Francisco finished as the most-viewed edition of the event on cable since 2010, with younger viewers helping drive increases in several important demographics.

Sundayís final round coverage, which aired from noon until 3 p.m. ET, averaged 1,965,000 viewers, up 60 percent over TNTís final-round telecast from 2019 and the most-viewed final round on cable since 2010. Sundayís telecast peaked at 2.4 million viewers and was above 2 million from 1:15 Ė 3 p.m.

Across all four rounds, ESPN averaged 1,659,000 viewers and 399,000 viewers in the ages 18-49 demographic, up 35 percent and 54 percent, respectively, from TNTís coverage last year. In addition to being the most-viewed PGA Championship on cable since 2010, ESPNís average of ages 18-49 viewers was up 40 percent over the past five years.

Younger viewers helped drive the increases Ė viewership among adults ages 18-34 was up 76 percent from 2019 and this was the most-viewed version of the championship on cable in the demographic since 2009.

Top local markets for the final round telecast with metered market rating:

West Palm Beach† - 2.6

Tampa Ė St. Petersburg† - 2.4

Indianapolis† - 2.4

Columbus† - 2.3

Cleveland - 2.2

Greenville-Spartanburg - 2.0

Denver - 2.0

San Francisco - 2.0

Atlanta - 2.0

Orlando, Phoenix, Portland - 1.9

ESPN was in the first year of a new, 11-year deal to televise the PGA Championship, and was airing the event for the first time in 30 years

ESPN+ also featured extensive live streaming coverage throughout the day, including early coverage from 10 a.m. Ė noon and 11 hours of Featured Groups on two streams as well as a Featured Hole stream of the 18th hole.


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