Thinking Inside the Box – Phase one results

Tune in for an exclusive broadcast of early insights…

We’re excited to be able to unveil the first phase of our research – Thinking Inside the Box – which we commissioned the Dipstick Research Group (DRG) to explore the medium of TV, what it means to viewers and how they consume and perceive the content delivered within the TV environment.

Through this research we sought to identify changes in viewer behaviour, their attitudes towards personalised advertising and the impact of screen size on how the advertising message resonates.

Join our special hour long webinar where DRG’s Phoebe Casey-Miller will take us through the findings and we will also be joined by GroupM’s Brian Wieser who will provide us with a current TV market view.

Date: Thursday 21st May

Time: 3:30pm BST

Agenda:

15:30 Welcome – Harry Harcus, MD UK, Finecast
15:40 Analyst overview – Brian Wieser, Global President, Business Intelligence, GroupM
15:50 Research results – Phoebe Casey-Miller, Research Manager, DRG
16:20 Q&A
16:30 Close

Sign up to attend this webinar by filling in the form