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RAB’s Open for Business NEW Live Session featuring Borrell Associates Addressing Re-Opening Strategies for Advertisers


WEBWIRE

As part of RAB’s Business Unusual initiative, RAB’s next Open for Business live-video series features Borrell Associates with a new presentation titled Crisis Marketing: Are you Ready for the Grand Reopening?

The live session takes place Wednesday, May 6th at Noon Central and features:

  • Gordon Borrell, CEO, Borrell Associates
  • Jim Brown, President, Borrell Associates

This Open for Business session focuses on the re-opening of businesses across the U.S. Most states have stay-at-home restrictions that are expiring soon, and some have already begun lifting business restrictions. Will it result in a late-spring spending bloom from the 52% of local advertisers who’ve held back since mid-March? Will radio be a beneficiary? (Spoiler alert--you’ll love Borrell’s answer.) This presentation examines what businesses have been thinking based on Borrell’s latest panel survey, as well as the components of a “reopening” package that might appeal most to businesses eager to get back in the game.

Registration is FREE to RAB Members for the live presentation and will be available for on-demand viewing. To register, click here.  Attendees will receive a PDF of the presentation.

We will continue to update you as we announce upcoming Open for Business presentations and additional tools from RAB’s Business Unusual initiative.


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