ANA Provides Free Access To Member Resources To Help Marketing Community During Pandemic

The ANA announced it was making an assortment of exclusive members-only resources available to everyone in the marketing community, without restrictions and at no cost.

The resources will be available via the ANA Community Access portal through June 5 and will include a broad range of original content: insights, in-depth articles, brand case studies, virtual training programs, on-demand webinars, and more.

“The economic impact of the COVID-19 crisis calls for marketers at every level, in every industry around the world, to step up,” said ANA CEO Bob Liodice in announcing the new program. “ANA Community Access is our way of investing in the power of the entire global marketing community to help keep the industry moving forward, and we are encouraging other associations to join us in this effort through sharing resources and collaboration.”

Liodice’s comments can be viewed here in a short video introducing the new ANA Community Access platform.

Some of the ANA assets now available include:

• ANA Newsstand (original articles in ANA magazine, B2B Marketer magazine, Forward magazine, and Greater Good magazine).
• Insight Briefs
• Research studies and reports
• The Center for Brand Purpose podcasts, insights, and videos
• The Playbook for Discovering Brand Purpose
• Marketing Maestro Blogs
• Regulatory Rumbling Blogs

The ANA Community Access portal contains assets related to all aspects of marketing and is offered in addition the ANA’s special website page, The Business of Marketing in the Age of COVID-19, which also provides free access to nonmembers but offers content related directly to the fight against the pandemic. The materials include articles, playbooks, recommendations, and best practices to help decision-makers deal with the crisis.

ABOUT THE ANA
The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 domestic and international companies, including over 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.