In A New Campaign, Perdigão Stimulates People to Eat Together, but in A Different Way

Perdigão, a brand that has been present on the consumer’s table for more than eight decades, presents a campaign in which it encourages Brazilians to eat together, but at this moment at a distance. As a result of the advancement of the new Coronavirus (COVID-19) in the country, in which Brazilians need to stay at home during quarantine, Perdigão reinforces the motto “Eating together tastes like Perdigão”, in which it emphasizes the importance of affective relationships, but at that moment, they must be in a different way.

With the creation of the agency DPZ & T, the 30 ’’ film aired on Tuesday (31), at the interval of Jornal Nacional (TV Globo), throughout the country. The campaign still demonstrates how cooking has gained more strength as part of people’s routine . And to encourage the public, a special hub on its website ( www.perdigao.com.br/receitas ), ’Comer Junto’ , will also be launched this Friday, 3rd . In it is available Perdigão exclusive content with several tips, recipes and videos. There are options, from starters, sandwiches, main course and side dishes, with the complete portfolio of the brand.

“Perdigão has always sought to encourage consumers to bring together the people they love to eat together and to share moments rich in flavor. But, in this very sensitive and delicate moment, we ask that people remain united, but at a distance, connected with the countless tools that technology offers us ”, says Luciana Bulau, Marketing Manager at Perdigão.

“We all maintain the expectation that we will have better days and we will return to share good times together. In the meantime, we will continue to bring the best products to the table of our consumers”, adds Sidney Manzaro, vice president of Mercado Brasil at BRF.

“It’s a challenge to make a commercial right now, but leaving a message is rewarding: it’s time for us to close the door. But only at the door, not in the heart. ”, Comments Felipe Gall, creative director of the DPZ & T agency.

In addition to the film on TV, the campaign unfolds in digital, with pieces produced by Ampfy and published on the brand’s social networks, as well as media on wide-ranging portals. Digital influencers and Perdigão ambassadors, such as José Almiro, from the Churrasqueadas channel, will present videos with step-by-step recipes for everyday life.

Watch the full movie at: https://www.youtube.com/watch?v=yPK3GApatXk

DATASHEET

Client: Perdigão

Agency: DPZ & T

Campaign : Core 2020

General Creative Director: Rafael Urenha

Executive Creative Director: Carlos Schleder

Creative Direction: Felipe Gall

Creation: Felipe Gall, Giuliano Cesar

Service : Fabio Losso, Fernanda Widonsck, Mariana Whitehead

Planning : Fernando Diniz

Media : Paulo Ilha, Patricia Alves, Bruno Felix, Jessica Lambauer, Gabriela Pereira, Gustavo Loro, Tawane Lilia

Client Approval : Luciana Bulau, Leonardo Marcolin, Rafael Gonçalez, Sharon Harrison, Vinicius Moraes.

RTV: Ducha Lopes, Paula Alimonda, Sthefany Nascimento

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EAT TOGETHER

Image Production : O2 Filmes 

Scene Direction: Alex Gabassi 

Products Direction: Renato Amoroso

Executive Production: Flavia Zanini, Rafael Fortes

Producer service : Alexandre Borzani, Rejane Bicca

Photography Stock Footage: André Faccioli

Photography Products: Renato Amoroso

Finished: O2 Filmes

Post-Production: O2 Filmes

Costume Designer: Evelyn Palmeira

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GRILLED

Image Production : Hungry Man

Scene Direction: JC Feyer

Executive Production: Rodrigo Castello

Managing Partner: Alex Mehedff

Executive Director: Renata Corrêa

Executive Creative Director: Fabio Pinheiro

Line Producer: Lili Pulz and Bea Couto

Stock Footage: Will Etchebehere

Director of Photography / Product: Felipe Hermini

Customer Image Production: Íris Gil

Costume Designer: Marcelo Sommer

Editor: Paulão de Barros

Finished: Marcos Camurati

Post-Production: Miagui

Art Director: Andres Zarza

Head of Production: Luciana Martins

Production Coordinator: Bruna Martinelle

Post-Production Supervisor: Rodrigo Oliveira

Color Grading: Marla Color Grading

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Audio Production: Satellite Audio

Musical Direction: Roberto Coelho, Kito Siqueira, Hurso Ambrifi and Daniel Iasbeck

Music Production: Daniel Iasbeck, Mike Vlcek, Thiago Colli

Production support : Renata Costa and Nicole Bonnet

Finished: Ricardo Bertran and Isadora Penna

Coordination: Ana Cordeiro

General Assistant:   Helton Oliveira

About Perdigão

Perdigão has been present at the consumer’s home for more than eight decades and believes in human relations to celebrate meals, whether on special occasions or everyday situations. With the ’Comer Junto’ positioning, the brand has in its portfolio democratic options that cater to different audiences and consumption occasions, ranging from breakfast, to lunch, snacks and dinner. With the Na Brasa line, for example, which offers consumers a wide variety of barbecue products, Perdigão encourages daily celebration among friends and family, for moments full of flavor.