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In New Campaign, SADIA Brings Message of Support and Awareness to Brazilians

With the creation of the Africa agency, the brand recommends that people stay at home, consume only what is necessary and reinforces its mission of continuing to bring the best foods to the consumer, even with the challenges related to the Coronavirus

São Paulo – WEBWIRE

While Brazilians are quarantined because of the new Coronavirus pandemic (COVID-19), Sadia presents a film encouraging consumers to buy only the necessary food, without the need to stock and also the stay at home. The campaign, which aired yesterday (23), at the interval of Jornal Nacional (TV Globo), throughout the country, highlights the importance of people contributing to the reversal of the current scenario, doing their part and buying responsibly, for avoid the lack of products on the shelves. In addition, to consumers who are at home, Sadia will make even more content available on its official channel, and new video recipes on the campaign’s landing page, know . Altogether, there are about 170 options, from starters, sandwiches, main course and side dishes, with Sadia’s complete portfolio. Under the motto “The more you know, the better everyone gets”, the brand places itself with Brazilians, albeit at a distance.

With the creation of the Africa agency, the piece shows that, from the field to the table, Sadia continues to bring the best food to the consumer, in addition to showing how the relationship of trust between the brand and the public is only getting stronger now.

“We have an entire chain working, with commitment and security, to guarantee the supply of Brazilians. In this very sensitive moment, it is important for the consumer to trust that we are doing our part and that he also acts in the same way, staying at home and buying only what is necessary ”, says Sidney Manzaro, Brazil’s vice president of market.

“Sadia has been with the Brazilians for 75 years. At each table, with each family. Today, the moment is very delicate, so it is important to know that there are people who are doing their best, safely, so that we can get through this in the best way ”, comment Pedro Bullos and Erico Braga, creative directors of the Africa agency .

In addition to open TV, the brand also continues with digital communication, through its official channels. Watch the campaign video:

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