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ANA’s Kabuki-themed In-flight Safety Video Receives Grand Prix from Cool Japan Matching Award

• Award presented in recognition of the video’s cultural relevance and high production quality.
• The video exemplifies ways that ANA seeks to promote Japanese culture to a global audience.


All Nippon Airways (ANA), Japan’s largest and 5-Star airline for seven consecutive years was awarded the Grand Prix at the Cool Japan Matching Award 2019 for its Kabuki-themed in-flight safety video alongside creative partner Shochiku Co., Ltd. The awards are organized by the Cool Japan Public-Private Partnership Platform and are designed to promote initiatives that celebrate Japanese culture in unique, exciting ways while strengthening ties between Japan and the rest of the world.

“ANA prioritizes passenger safety and sought to present safety information in an engaging manner that also provides unique insight into Japanese culture,“ said Hideki Kunugi, Executive Vice President of ANA. ”We are honored that the in-flight safety video we produced with Shochiku received the Grand Prix. We hope that the extra attention will encourage more people to learn about traditional Japanese performing arts and culture, and for customers to rediscover the greatness of Kabuki.”

The in-flight safety video features subtitles in 17 languages and debuted on domestic flights in December 2018 and on international flights since January 2019. The video provides in-flight safety guidance while incorporating elements from Kabuki theater - a traditional form of Japanese theater with deep roots dating back to the Edo Period. Kabuki theater was added to the UNESCO Intangible Cultural Heritage list in 2008.

The goal of the Cool Japan Award is to promote the “Cool Japan Strategy” building interest abroad by drawing attention to unique aspects of Japanese culture. ANA has a long history of promoting travel to Japan through its “IS JAPAN COOL?” campaign, as well as the “Tastes of JAPAN by ANA” campaign which introduces local cuisine to a wider audience.

With Inspiration of JAPAN as the core concept of our brand, ANA is committed to combining the Japanese hospitality with the spirit of modern Japan, and will continue seeking out new ways to appeal to passengers, including those traveling from abroad.

ANA’s Kabuki-themed In-flight Safety Video

About ANA
Following the “Inspiration of Japan” high quality of service, ANA has been awarded the respected 5-Star rating every year since 2013 from SKYTRAX. ANA is the only Japanese airline to win this prestigious designation seven years in a row. Additionally, ANA has been recognized by Air Transport World as “Airline of the Year” three times in the past 10 years - 2007, 2013 and 2018, becoming one of the few airlines winning this prestigious award for multiple times.

ANA was founded in 1952 with two helicopters and has become the largest airline in Japan, as well as one of the most significant airlines in Asia, operating 78 international routes and 118 domestic routes. ANA offers a unique dual hub model which enables passengers to travel to Tokyo and connect through the two airports in the metropolitan Tokyo, NARITA and HANEDA, to various destinations throughout Japan, and also offers same day connections between various North American, Asian and Chinese cities.

ANA has been a member of Star Alliance since 1999 and has joint venture partnerships with United Airlines, Lufthansa German Airlines, Swiss International Airlines and Austrian Airlines.

In addition to the full service and award-winning record of ANA, the ANA Group’s subsidiary Peach Aviation Limited is the leading LCC in Japan, and has expanded following the integration of Vanilla Air Inc. in late 2019. The ANA Group carried 54.4 million passengers in FY2018, has approximately 43,000 employees and a fleet of 260 aircraft. ANA is a proud launch customer and the biggest operator of the Boeing 787 Dreamliner.

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