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Argentine Health Group Takes Top Honors at ANA Echo Awards Gala


Fundacion Huesped, an Argentine NGO health organization that focuses much of its work on HIV/AIDS, took top honors last night at the 2020 ANA International ECHO Awards ceremony, held during the ANA Masters of Data and Technology Conference here.

The organization won the Diamond ECHO Award, which recognizes a data-inspired advertising/marketing campaign that best represents the highest standards of strategic and creative excellence combined with clear and measurable market performance.

Founded in 1929, the International ECHO Awards recognize original ideas and brilliant execution and are considered by many the leading global award for today’s data-driven storytellers. Past winners have included global client-side marketers, agencies, and consultants who have displayed exceptional command over data-driven marketing methods.

Fundación Huésped won the Diamond ECHO for a campaign called “HIV on the Agenda,” which was created by the organization’s agency, Wunderman BA.  The campaign coincided with the G20 meeting that took place in Buenos Aires last year and was designed to get world leaders gathered there to place the HIV issue on the summit’s agenda.  It featured a unique installation specially designed for outside the summit in which the 20 flags of the G20 countries rose and fell representing a dynamic bar graph that compared the HIV statistics of each nation.

Additionally, in an award sponsored by the United States Postal Service (USPS), electronic security company ADT won the Gold Mailbox Award, a special commendation that recognizes the most innovative use of mail, whether as a solo effort or a major component of an integrated campaign. 

This year’s competition attracted over 400 entries from 22 different countries, and each region of the globe was represented with entries.  There was a total of 89 winners in 31 categories who received gold, silver and bronze awards.  More than 400 marketing executives representing 23 countries served as judges for the competition.

A full list of this year’s ANA International ECHO Award winners is available at

The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 domestic and international companies, including over 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

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