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Visma acquires 1st Web, expanding its offering in digital business solutions for B2B companies in Denmark


For B2B companies, future growth will depend on robust e-commerce, PIM, and self-service solutions. With the acquisition of Denmark-based 1st Web, Visma is well equipped to help these companies grow and meet their customers’ needs long into the future.

The acquisition extends Visma’s presence in Denmark and further establishes the company as a provider of complete digital business solutions for the B2B segment.

1st Web is a Danish consultancy specialising in business strategy for B2B companies through web development, e-commerce and complex integrations. In addition to providing strategy, the company also creates value for its customers through design, development, integration and digital marketing.

1st Web will be incorporated into Co3, a company acquired by Visma in 2018 that focuses on e-commerce and digital marketing solutions for customers in retail, production, distribution, and other industries.

“Co3 and 1st Web share a burning passion for helping B2B companies meet their digital growth potential. Through Visma’s international reach, and by integrating 1st Web competencies and solutions into Co3, we can help companies in brand new ways in the fight for customers,” says Christian Poulsen, CEO of Co3.

Tobias Høst, CEO of 1st Web, concurs: “We greatly look forward to this new collaboration with Co3, and to be part of the Visma family. We are excited for the new opportunities this will bring for our customers who will benefit from our combined solutions and expertise.”

“The acquisition of 1st Web will allow Co3 to strengthen and expand its position in the Danish market. Co3 has achieved great growth over the years, and with 1st Web can now offer additional skills and expertise to support the future journey,” says Lars Berthelsen, Managing Director of Visma Custom Solutions in Denmark.

About 1st Web
Since 2013, 1st Web has helped B2B companies such as Uno-X Lubricating Oil, Strandmøllen, Millarco, Frellsen, Gram, and Lindab with digital business development. Creating value for customers is at the forefront of 1st Web’s philosophy, with a focus on providing e-commerce, integration, PIM, and self-service solutions and services. Founded in 2013, 1st Web has offices in Aarhus, Denmark and Bucharest, Romania. Visit

About Co3
Established in 2000, Co3 develops websites and webshops for primarily mid-sized companies, as well as advises and conducts digital marketing courses and conferences on SoMe, SEO and AdWords. In addition to companies in the retail industry, Co3 has many customers in production and distribution. Read more at

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