Going Bananas

LOLA MullenLowe has been chosen as the lead agency for the brand ‘Plátano de Canarias’ after a pitch process ran by the Association of the Banana Producers Organisations of the Canary Islands (ASPROCAN). The assignment includes the planning and development of the creative strategy, as well as the brand’s integral campaigns over the next three years.

“We are thrilled that Plátano de Canarias has trusted us as its integral communications ally, thus recognising our ability to contribute to their business. From the beginning of our collaboration, we felt connected to the team and we are convinced that together we will take the brand further than ever, ” says Amaya Coronado, CEO of LOLA MullenLowe.

LOLA MullenLowe is an agency specialising in brand building and boasts an expert team in consumer insights and business solutions in the food sector, among others.

Sergio Cáceres, marketing director of Plátano de Canarias states: “This new stage is a great opportunity to continue developing a communication that reinforces our relationship with consumers so that the Canary Islands banana continues to be a desired and demanded product in all Spanish homes. From the first moment LOLA has committed to the brand and we trust that the team will meet the objectives of efficiency and creativity that we have set. ”

LOLA is working on the strategy and development of the first creative campaign for 2020, which will be broadcast in the spring. It is also developing promotional activations in various parts of the Iberian Peninsula.

This article was originally published on LBBO