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Finecastís Addressable TV Services Verified by PWC

PwCís Independent Audit Validates Quality of Finecastís Delivery and Reporting of Omnichannel Addressable TV Campaigns in the UK


London – WEBWIRE

Finecast and PwC announced that PwC have completed an audit of Finecastís delivery and reporting of omnichannel addressable TV campaigns in the UK. WPPís GroupM launched Finecast in the UK in September 2017 to deliver precision and accountability to advanced television, helping marketers to continue reaching high-value TV audiences as viewing behaviours rapidly evolve.

Finecast is the first addressable TV advertising service provider to complete an external audit of their supply chain, delivery and reporting, fulfilling the companyís commitment to quality operations and accountability in the emerging addressable TV advertising ecosystem. Measured over three months, ending on the 31st July 2019, the audit covered Finecastís delivery of addressable TV campaigns across the companyís broad array of content partners.

ďAdvertisers have long relied on television to build their brands and sell their products, and they need trustworthy partners to help navigate the modern TV environment where linear TV viewing is declining, and viewing is fragmenting across a growing universe of on demand platforms,Ē said Harry Harcus, UK Managing Director, Finecast. ďGiven ongoing concerns about the transparency, brand safety and integrity of the digital advertising supply chain, itís important that advertisers have confidence in TV as it moves into an online environment. This audit reflects Finecastís commitment to upholding quality addressable TV campaigns for our growing client base.Ē†

Finecastís addressable TV advertising services reach over 50M UK connected TV devices1† and an estimated 50% of UK households across cable/telco set top boxes, connected TV devices, smart TVs and gaming consoles. Ads are shown alongside premium content on the largest screens; this includes access to 100% of addressable broadcast inventory (Sky and Virgin STB paid TV) and all ad-supported, on-demand and live-streaming environments.†

PwCís audit was conducted in accordance with the assurance standard ISAE 3000 issued by the International Auditing and Assurance Standards Board.

Sam Tomlinson, Partner and leader of PwCís Media Insight & Assurance team, added ďFinecastís methodology sets out their process for campaign planning and set up, audience activation, delivery, measurement and reporting of UK addressable TV advertising campaigns across its TV and All Screen products. This process has now been subject to independent audit by us at PwC. †Across all media types, there is an increased demand from advertisers for verified data to justify their marketing spend, to which Finecast has proactively responded.Ē

Download the full report here.†

About Finecast
Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles Ė all through a single point of access.
Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching. Finecast is part of GroupM, the media investment group of WPP. Find out more www.finecast.com.†

About PwC
At PwC, our purpose is to build trust in society and solve important problems. Weíre a network of firms in 158 countries with more than 250,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

1.††Ampere Analysis

Finecast Addressable television Addressable TV


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