Pink to Make Shoppers Wink - Aldi Launches Own Brand Pink Gin

• Aldi launches Greyson’s Premium Pink Gin
• Supermarket Aldi increases gin range to cater to demand as pink gin sales double1

No need to gin and bear those higher prices, Aldi is launching its own brand pink gin (Greyson’s Premium Pink Gin) in stores now. Retailing for just £12.99, the brand-new tipple is offering shoppers an absolute bar-GIN on the popular spirit.
Showing no signs of slowing down, popular flavoured varieties such as pink gin have been key drivers of the gin boom, with a whopping 5.1m Brits choosing this GIN-uinely delicious spirit as their preferred tipple. [1]

Arriving just in time for the festivities to be-GIN, Greyson’s Premium Pink Gin depicts an elegantly smooth and sweet taste once sipped and the flavour is best described as having fresh raspberry and strawberry flavours, followed by juniper and subtle blackberry notes. Pink gin is not only chosen for it’s typically fruity flavour, this coloured variety is perfect for the ‘gram, carrying savvy snappers straight through to GIN-uary and beyond!

From premium wines to flavoured liqueurs, Aldi strives to tickle every taste bud customers could imagine and has been busy replenishing its shelves in the run up to the party season. Fear not if gin isn’t your spirit of choice, why not try Aldi’s Infusionist Fig, Honey & Cinnamon Rum Liqueur (£9.99), which was recently awarded a coveted ‘Masters’ medal at this year’s Spirits Business Liqueur Masters.
Aldi Greyson’s Premium Pink Gin priced at £12.99 is available in stores nationwide now.

[1] https://www.thedrinksbusiness.com/2019/07/gin-boom-still-sees-no-signs-of-slowing-as-pink-gin-sales-more-than-double/

Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 840 stores and almost 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 8^th September 2019, Aldi grew sales by 6.3% and achieved an 8.1% share of the UK grocery market (Kantar Worldpanel data).
Aldi is investing £1bn in stores and distribution centres across the UK in 2019 and 2020. By 2025, it plans to double its store numbers inside the M25 - from 45 to 100 - and operate more than 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:

• Aldi is the UK’s lowest priced supermarket. According to The Grocer, a basket of everyday products was £8.65 more expensive at the Big Four on average - that’s 24% more (The Grocer – 13^th June)
• Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
• Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.10 nationally and £10.55 in London.
• Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
• In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards