WARC launches Marketers Tool Kit

WARC, the global authority on marketing effectiveness, has just launched Marketer’s Toolkit 2020. This definitive, evidence-based and practical guide for marketing plans reveals the near-term trends your peers are prioritising and explains what you can do to keep ahead of the market.

The new report covers five drivers of change for 2020:

• Society
• Technology
• Economy
• Industry
• Policy

Each section includes a unique CMO commentary, in-depth insight into key topics, actionable recommendations and pitfalls, case studies and advice and tips from industry’s experts.

In addition, the report revealed growing concern around consumer privacy online and a rise of conscious consumerism; the reasons brands are cautious about further tech investment (though they will continue to prioritise AI); and why search is expected to be a focus in 2020 and how investment in online video will continue.

To build this indispensable report, WARC spoke to 800 client and agency-side executives around the world, as well as ten global marketing leaders, to gather their insights on the year ahead. They include CMOs from The Hershey Company, Samsung, Eve Sleep, Expedia, Birds Eye, Petco, ICONIQ Motors, General Mills, P&G and IBM.

You can download your copy of the WARC Marketers Tool Kit now. And you can hear more about the report at events in New York (Thursday 12th December).