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Another First for CHUM Television! "Play2Win" Premieres on Citytv Toronto!


WEBWIRE –

New Innovative Approach to Television
Puts the Power in the Hands of The Viewer!
“Play2Win”

Premieres on Citytv Toronto Thursday, December 21st, 2006

Interactive Game Show To Run in Late Night Time Slot
Three Nights a Week and Sunday Afternoons

December 13, 2006 -- (TORONTO, ON) – Citytv Toronto begins a six-week run of “Play2Win”, the first live, interactive game show of its kind in Canada, on Thursday, December 21st. The show will run Thursday, Friday, Saturday late night and Sunday afternoons on Citytv Toronto.

The broadcast schedule is as follows:
Thursdays 1:05am - 3:05am
Fridays 3:00am - 5:00am
Saturdays 12:00am - 3:00am
Sundays 2:00pm - 4:00pm

Already a huge sensation in Europe, Asia and gaining popularity in the US, “Play2Win” is a new interactive, show format that makes it easy for viewers to win cash from the comfort of their own living rooms. As a live and highly interactive game show, viewers participate in games that are played in studio --- via text messaging, telephone or visiting the Citytv website at www.citytv.com. Once entered, viewers play scrabble-type games - Lettershake, Guess the Word, Pyramid, Fair & Square, ABC and Sudoku - and are eligible to win cash prizes through live participation in the show. Participants must be 18 years of age or older to play.

“Accessibility has been a basic tenet of Citytv since it launched in 1972. And now, technology has advanced to allow the audience to be the contestant from the comfort of their own home,” said Roma Khanna, Senior Vice President, Content and Co-Head, CHUM Television. “CHUM Television has always been a leader in innovative television and with this truly interactive game show, we continue to look for opportunities to offer exciting ways to engage and connect with our audiences”.

“Play2Win is Participation TV … a first of its kind in Canada, and is yet another inventive and interactive way CHUM continues to put the power in the hands of its viewers,” said Maria Hale, Vice President, Content Business Development, CHUM Limited. “Not only is this a new direct revenue stream for CHUM, it also provides a new sponsorship opportunity for our clients.”

“Play2Win” is produced in association with 3Circles Media. Broadcasting live, the new participation format has been very successful in Europe and Asia. In addition, 3Circles Media recently successfully launched participation TV shows in the USA.

“We have found in CHUM a great partner to launch interactive and Participation TV in Canada,” said Patrick de Zeeuw, CEO, 3Circles Media. “We’ve been in the interactive TV business since 1995 and have successfully launched innovative interactive and Participation TV shows in many countries over the last 10 years. Being the first to launch an interactive show together with CHUM in Canada is a great and important step for 3Circles Media’s international expansion.”

Don’t miss your chance to participate when “Play2Win” premieres on Thursday, December 21st on Citytv Toronto.

For more Citytv programming information, go to www.citytv.com.

CHUM Television is a division of CHUM Limited (www.chumlimited.com), one of Canada’s leading media companies and content providers which owns and operates 33 radio stations, 12 local television stations and 21 specialty channels, as well as an environmental music distribution division. Through international format licences and program sales, CHUM’s original content is seen in over 130 countries worldwide and is distributed via new media platforms, including interactive television, wireless services and exclusive CHUM-branded Internet properties.

3Circles Media is a leading independent interactive media company, which has developed a catalogue of over 25 interactive and participation TV formats including game shows, light entertainment, reality and sports. The founders of 3Circles Media have developed and produced over 50,000 hours of interactive TV projects in Europe, USA, South America and Asia. The “3Circles” in the company name represent the three media types; TV, Telephone and Internet. 3Circles Media’s expertise lays in merging the three media types to enhance the consumer or viewer’s interactive experience as denoted by the overlapping of the three circles. 3Circles Media not only develops new interactive programming concepts, but also comes up with the related business models. For additional information on 3Circles Media’s interactive and participation TV formats please visit www.3circlesmedia.com.

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