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Firefly Unveils New ‘Sunrise’ Screen, The Most Advanced Media Display in Out-Of-Home

The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media


Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city data sensors to provide insight into urban conditions thus improving city life. The screens will roll out in existing Firefly markets, beginning with the New York metropolitan area.

Firefly powers the new generation of advertising technology by delivering highly effective advertising campaigns using geo-targeted technology, concurrently boosting income for rideshare and taxi drivers. With dynamic, hyper-relevant campaigns and full-funnel measurement capabilities, Firefly drives brand value through its unique street-level media offering to deliver consumers personalized, relevant experiences. 

Firefly’s latest screen advances the company’s mission to redefine DOOH by including such features as:

  • Unprecedented resolution: Sunrise offers one-of-a-kind graphic quality, with four times as many pixels as typical LED screens. The screen stands as the first and only outdoor media product to use P2 screens with pixels just two millimeters apart rather than the usual four. 
  • Advanced targeting​: Incorporating the most precise GPS of any Firefly screen, the new screen allows advertisers to target more effectively audiences on a hyper-local block-by-block level. 
  • Powering smart cities: With temperature gauges, accelerometers and air quality sensors, the display can provide key insights into municipal concerns like congestion and road safety, giving local governments and community organizations the information they need to make more informed decisions.

“Firefly is constantly innovating to overcome traditional out-of-home’s many limitations. In the process, we’re completely redefining the sum total of advertising with our street-level digital media platform, reaching consumers where traditional media formats cannot.” explained Firefly CEO and cofounder Kaan Gunay. “Firefly screens are designed to offer brands value like never before - our average advertiser sees a 42% brand lift - while at the same time laying the foundation for the future of city life.”

The new devices will roll out in all of Firefly’s current regions, reaching target audiences across top US media markets. As the nation’s fastest growing street level media network, Firefly’s new screens will be rolled out in San Francisco, Los Angeles, New York City, and Chicago. In New York City alone, Firefly will be more than doubling its screens by the end of Q4, and is expanding its operations to Westchester County to reach the whole metropolitan area.

Advertisers interested in learning more about Firefly, please visit

About Firefly
Firefly is the street-level digital media network that connects audiences with dynamic media on taxis and rideshare vehicles. The company works with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on driver routes, locations, events, time-of-day and other triggers. Firefly provides an additional revenue stream to maximize drive time while empowering brands to efficiently engage consumers across our nation’s busiest cities, including New York, San Francisco, Los Angeles, Chicago, and Dallas.

Founded by Kaan Gunay (CEO) and Onur Kardesler (CTO), Firefly is headquartered in San Francisco, with offices in New York City, Los Angeles, Dallas and Istanbul. To learn more: visit

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