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Sadia Presents Classic Pig Revenue Prepared by Ana Paula Padrão

Marca announces, in a digital campaign signed by ℓiⱴε agency, seven new pork cuts and shows how easy it is to prepare them daily


Journalist and host Ana Paula Padrão will cook classic recipes such as mincemeat and stroganoff with pork in Sadia’s new digital campaign. The action, which debuted this week on the brand’s social networks, features the broad portfolio of Sadia Pork Cuts focusing on the launch of seven new pieces in this category: Picanha, Rump, Soft Coxão, Hard Coxão, Duckling, Ribs and Cup Loin In addition, the brand already operates in the market with the seasoned cuts of the Easy Pork Line (Pernil, Picanha and Loin) and Sliced ​​Sadia (Loin, Filet Mignon and Alcatra).

The purpose of the campaign is to show that the Sadia Pork Cuts are easy to prepare and can be introduced in the daily menu, expanding the repertoire of pork consumption. Therefore the choice of classic recipes to be performed by Ana Paula Padrão as the filet à parmegiana. “In this communication we will highlight how easy and practical it is to prepare a pork cut. Ana Paula Padrão will show that no one needs to be an expert to make a tasty pork dish, ”explains Cecilia Alexandre, Sadia’s executive marketing manager.

According to the executive, the choice of Ana Paula Padrão for the action took into account its credibility and versatility. “She is charismatic, dedicated and attentive to news, features that represent our brand. We are sure that at this time the partnership with Ana Paula Padrão reinforces our desire to convey all the care we place in the production and delivery of products, ”says Cecilia Alexandre.

“We are delighted to bring Ana to launch Sadia’s new pork category through a campaign that teaches consumers how to use the new cuts in an easy, practical and delicious way. The recipes can be found on the brand’s website and will be broadcast on Ana Paula Padrão’s channels as well, "said Aline Rossin, Vice President of Client Services at ℓiⱴε agency.

The campaign that is available on Sadia’s channels is the continuation of the new positioning of the brand ’The more you know, the better Sadia gets’, which has been running on TV since October. A page was created to disclose in detail the dishes that Ana Paula Padrão will cook, with product information and 20 other recipes. There will also be three pre-roll videos, bumper, display media, as well as posts on Ana Paula Padrão’s channels. The action also covers products from the Assa Fácil line, which go straight from the freezer to the oven, showing the practicality that the brand brings to people’s lives.

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